Kate Spade Wants to Make Mariachis Great Again!

Make Mariachis Great Again! #MMGA

Mexican immigrants are not precisely popular these days –and I’m pretty sure we’ll all get deported real soon. But local mariachis are making their way to the world of high fashion, thanks in part to Kate Spade New York.

The brand has tapped the all-female mariachi band Flor de Toloache to tout its “timeless — and timely — collection,” which is full of “cute cultural references” and is now available on Kate Spade’s Website.*

WATCH as the all-female band gets on the [FAILING] New York City subway while model Fernanda Ly walks in sporting a “lace-trimmed flouncy dresses” and a handbag that features a tiny burrito or something weird like that.

*Alas, the fabulous black charro suits are not part of the collection’s offering.

Hat tip: @begona_lozano

Mexican Singers, Russian Hackers, Same Difference, Says Texas Congressman Mike Conaway

giphymariachi

In the latest episode of the political joke we’re now living, Rep. Mike Conaway from Texas just told The Dallas Morning News (apparently with a straight face) that the Democrats using Mexican singers, charros, mariachis and soap operas to lure Hispanics to the Hillary Clinton campaign is pretty much the same thing as the Russian hacking scandal.

Per Conaway himself:

“Harry Reid and the Democrats brought in Mexican soap opera stars, singers and entertainers who had immense influence in those communities into Las Vegas, to entertain, get out the vote and so forth.”

And this, says Conaway, should be considered “foreign influence […] If we’re worried about foreign influence, let’s have the whole story.”

Really? Last I checked, many of those colorful people seen singing on stage or hosting taco-filled fiestas for Hillary were actually U.S.-born or U.S. citizens (Los Tigres del Norte, Julieta Venegas, Vicente Fernández, etc.) but anyway, they were not sneaking behind the Web to hack an election were they.

Come on! ¡Pinche Conagüey!

Via: Dallas Morning News

‘Better Caul Saul’ to Feature Mariachi Band Singing About Lawyers, Cojones and Avocados

'Yo soy Saul; el amo y señor de los abogados, mis cojones son tan grandes como los avocados'
‘Yo soy Saul; el amo y señor de los abogados, mis cojones son tan grandes como los avocados’

Are you a fan of Better Caul Saul?

If so, you’d better get ready for Yo soy Saul, a catchy mariachi tune AMC has chosen to tease the upcoming Season 2 of the Breaking Bad spin-off.

Why a mariachi? Well, per Viewpoint Creative:

AMC was looking for a conceptual way to tease the second season of their critically acclaimed show, Better Call Saul. […] The spot needed to reflect the ‘crossroads’ theme, get returning fans excited, and create intrigue for those who hadn’t yet tuned in.

And, what better than a mariachi band singing about cojones, lawyers and avocados to do just that?

WATCH (below) and let me know what you think and/or if you need help understanding the lyrics.

Hat tip: @CableKent

Macy’s Spring Collection: You, Too, Can Look like a Short, Dark-Skinned Mariachi

Macys It’s always good to see marketers learn from their past mistakes. Remember the Brown is the New White t-shirt from Macy’s?

Well, no more of that. Instead of launching ethnically-relevant products to please Latino shoppers, Macy’s seems to have changed course and it’s now using tall, unmistakably non-Hispanic blonds to pitch a … are you ready?… “mariachi-style” suit. According to Macy’s own blog, the new collection doesn’t stop there. It promises tons of other Mexican-themed things, including –what else?– plenty of sombreros.

Do I smell sombreros?
Did anybody say ‘sombreros?’

I don’t know you, but I feel like living la vida loca lived by these nice ladies up here, so don’t judge me if the first thing I do when I go back to New York is rush to 34th Street & Broadway. Who doesn’t want to look that fabulous?

¡Ajúa!

Hat tip: gbujanda 

‘Harvard Business Review’ Now Using Mariachis to Illustrate Stories about Conference Calls

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Hat tip (pun intended): ‘Harvard Business Review’

I never thought I would get to file a blog post under both, the Business Journalism and the Mariachi music tags but here it goes:

I have no idea why, but the editors of the presumably prestigious Harvard Business Review decided to use a photo of a (also presumably) mariachi trio to illustrate a tweet about a very important story on… ahem, ahem… conference calls. Yes, conference calls.

Of course I know there might be a great, philosophical — and, why not, intelligent — reason behind all this and I’m just too tired and crazy from all this cold medication, but seriously WTF?

Here’s the original tweet, which at press time had been retweeted and favorited a few dozen times. Oh, and just in case, I’ve taken a screenshot in case it disappears mysteriously into the night:

Sombrero tip: Begoña Lozano

Santas Trompetas! Mariachi-Clad Santas Take Over New York City

One of the many perks of living in New York City is that, no matter where you go -or what mood you’re in- you will always bump into a band of authentic mariachis wearing Santa hats. Well, maybe not always, but it happened to me this week at the unbearably touristy, and easily avoidable Columbus Circle shopping mall.

Oh, and in case you’re wondering: that thing showing behind the glass is one of Salvador Dalí’s famous melting watches. How cool is this!

It’s NOT the Network. It’s la Fiesta Total!

I suppose my career counselor was right when he said advertising was not for me. Otherwise, how could I possibly explain my failure to conceive a creative piece like the one above? Showing mariachis and folkloric dancers to show your cellphone provider has coverage in Mexico??!

Shame on me.

Still, there are other creative pieces I like much better, at least in their use of the ubiquitous Mariachi, including French’s, Lucas and CNN Expansión. [Not to mention, of course, political campaigns like that of Miss Meg Whitman in California.]

Ajúa!