1983 vs. 2012: Watch the Evolution of the Mexican ‘Negrito’

If you have ever been to Mexico, chances are you’ve eaten or at least seen a Negrito, an ubiquitous chocolate sweet produced by Mexican food giant Grupo Bimbo and sold pretty much in every tiendita around the country.

I ate one as recently as last month, and while the taste has not changed a great deal, its advertising has.

Check out the following commercials for Negrito Bimbo.
1983

and the 2012 one…

Oh, and did I forget to include its 1980′s packaging?

negritob

This entry was posted in Food, Marketing & Advertising, Racism, Television and tagged , , , , . Bookmark the permalink.

4 Responses to 1983 vs. 2012: Watch the Evolution of the Mexican ‘Negrito’

  1. lechancle says:

    I wonder why they named it here Bimbolete… Mmmmm

  2. J. Rodrigo Hernández says:

    And your point after all these examples of marketing over 30 years is? I mean, nobody in Mexico will see it “politically incorrect”, to say the least… Pretty much like the “Memín Pinguín” commemorative postage stamps about 10 years ago, which caused a big commotion in the US, while nobody in Mexico gave it much attention, except, maybe, for the reaction it provoked in America.

  3. Carlo says:

    In Mexico they see it from a different perspective. Kind of how children do things that may seem wrong to others but, because of their inocence, its done without malice. The african slave trafficking was virtually unexistant in Mexico back in the days of the Spanish colony so none of this “Black revolution” movement occured like it did in the US with Martin Luther King. We all enjoy Negrito bimbo here in Mexico, its not politically incorrect.

  4. tiffany says:

    why is the name now Nito?

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