Inspired by the popularity of the Latin Grammy Reading challenge, I decided to serve my readers with yet one more mind-boggling defiance: Without reading the following press release twice –and based only on the following first paragraph– please answer the question: What is The Hive Model all about?
Christopher Campos and Marco Castro announced the launch of an international search to maximize their pioneering and proven Brand Optimization business model in the US Hispanic advertising industry. The duo purposefully created the model to incite greater collaboration between Client and Agency—fulfilling the increasingly requisite role of going beyond long-established Hispanic ad agency services that primarily focus on brand promotion by incorporating functions related to brand marketing.
Ok, Ok… once you finish reading the whole thing, the answer becomes crystal clear:
Campos asserts judicious diligence in finding the right environment to expand their offering. He confirmed the uniqueness and comprehensiveness of their proposition provide the essential foundation to enable several opportunities.
[I’m just glad they will not specialize in writing press-releases]