Former ‘Hoy’ Employee to Launch Newspaper in NYC. Taps Local Beauties to Help Promote it

al-dia-juan-carlos-sanchez

And just when you thought the so-called ethnic press was dead, a group of former Hoy employees in New York City are getting ready to launch NY Al Día, a Monday to Friday daily expected to circulate 20,000 copies starting April 20.

According to general manager Juan Carlos Sánchez (in the photo), NY Al Día  will cost 0,40 cents and will be sold 1,800 points of sale in New York City, Long Island and New Jersey.

This blogger, of course, promptly attended the April 8 press conference at the Paramount Hotel. Alas, there were no free drinks for the crowd, but plenty of eye-candy for the hombres. Let’s just hope these Latin beauties will help make Latinos read again.

Photo: Javier Castaño

This entry was posted in Marketing & Advertising, Print media and tagged , , , , . Bookmark the permalink.

1 Response to Former ‘Hoy’ Employee to Launch Newspaper in NYC. Taps Local Beauties to Help Promote it

  1. Jaime Mejia says:

    pues buena suerte para ellos, pero en que estaran pensando? otro peridico en español e esta economia? estan locos!…

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