This blogger attended such an important event (and ensuing cocktail, of course) to personally attest to the growing power of Latinos and Latinas everywhere -even at the Time Life Building, where most of the security and catering were done by our people… But I digress: In addition to presenting the study’s findings, People en Español also announced the upcoming launch of HEAT (Hispanic Ethnicity Attachment Tracker) which the magazine hopes will “help measure the effectiveness of a brand in reaching their demographic, based on Latinas’ attachments -or non-attachments- to their ‘Hispanic Ethnicity.'”
This is, like, cool, I think… Alas, I’m very busy these days trying to figure out my MEAT (or Mexican Ethnicity Attachment Tracker) to really get serious about my HEAT.
But don’t you people worry! I’ll be working on it and keep you posted.