Estrella Jalisco, a beer brand you’ve never heard of (and one you should probably never drink) has decided to make its U.S. debut by pitching its own idea of “mexicanidad,” namely turning a regular American neighborhood into an animated fiesta, complete with charros, mariachis and papel picado.
The spot is as bad as you could expect from a “Mexican” beer concocted by Anheuser-Busch InBev, purveyors of everything but “mexicanidad.”
WATCH. CRINGE. DO NOT REPEAT