As Mr. Bastion himself wrote in New York magazine:
I’ve seen people use it to rim a margarita glass, to shake on watermelon and oranges, or on scrambled eggs. Amazing on corn on the cob. It’s great on everything, particularly in the summer. Keep it in your carry-on and go crazy.
So far so good, Michael, and we’re willing to go crazy with you, but here’s a useful, free-of-charge piece of advice: Why pay $9 for a 14 oz. Tajín bottle in Amazon when you can buy, like, dozens of those in Mexico for that price? I mean, nobody wants to be taken for a ride, and I’m sure you’re not the exception…
You are welcome.
Hat tip: @minsd