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Top Posts
- Zara Home Attempts to Gentrify Luffa Sponges; Hilarity Ensues
- How Do you Say 'Bell Pepper' in 'Hispanic Spanish'?... Hint: It's Not pimiento
- ¡Ándale, Ándale! Speedy Gonzales Preps for Hollywood Debut
- 1983 vs. 2012: Watch the Evolution of the Mexican 'Negrito'
- The Clinton Campaign Finds Inspiration in Speedy González
- Need to Market Wine to Hispanics? Use a 'Culo,' and you'll Be Fine
- One Tamal, Two Tamales: Setting the Record Straight
- Who Is Laura Martínez, anyway?
- Peruvian Teens Drink Milk Directly From Their Mom's Breast. Yeah, That's Right.
- This Gringo Is so Mexican, He Drinks Victoria Beer
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Category Archives: Research
Crayola Launches ‘Colors of the World Crayons,’ as if I Don’t Remember their First ‘Multicultural Crayons’
Remember Crayola’s multicultural crayons? Well I do, because I wrote about them, like, what seems like centuries ago: Specifically, on May 20, 2014. Except at that time they were called “Multicultural Crayons” and didn’t really catch on… Guess what? A … Continue reading
This Brazilian University Wants you to Master in… WHAT?
I don’t know much about Univeritas or it’s academic curriculum, but judging from its outdoor advertising, they’re not kidding when they say they’re going to transform people’s life.
Posted in Language, Latin America, Marketing & Advertising, Research
Tagged Advertising, Brazil, Education, outdoor, Univeritas
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Move Over, America; the Mexican Flag Is on its Way to the Moon… No, Really
If a group of Mexican scientists have their way, we will be seeing the Mexican flag on the surface of the Moon very, very soon. No, really. According to a very reliable source I’ve never heard of, a group of … Continue reading
Posted in Awkard homages, Latin America, Mexico, Research, Stupid propositions, Tacos, Technology, Why I Love Mexico
Tagged flag on moon, Mexican flag, moon, scientists, unam
2 Comments
According to Nielsen, I’ll be ‘Wealthy, Healthy and Wise’ Very Soon… So, Yay!
If everything goes according to plan — and if Nielsen’s latest research is accurate — I will no longer be poor, unhealthy and prone to making poor decisions. According to Nielsen’s The New American Vanguard, a 2015 report on Latinos 50+: “While younger Hispanics are commanding wide-spread … Continue reading
Posted in Education, Latin America, Marketing & Advertising, Research, Tacos
Tagged Latinos in America
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‘The New York Times’ Wants you to Think Mary Magdalene is the Patron Saint of Mexico
Hat tip: A gringo in Querétaro
Posted in Education, journalism, Latin America, Religion, Research, Stupid propositions
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The Hispanic CVS Pharmacy is Like a Regular CVS but Hispanic
Corporate America is indefatigable. Despite high-profile, unsuccessful efforts to give my people (i.e. The Hispanics) dedicated “Hispanic stores” with “Hispanic stuff” presumably preferred by “Hispanic people,” big corporations continue to make strides — and waste invest their money — in giving my people their … Continue reading
Posted in Food, Guacala, Marketing & Advertising, Research
Tagged CVS, CVS Hispanic, Hispanic market, Hispanic marketing, WalMart Hispanic
1 Comment
Attention, Architects: Here’s Your Chance to Add some Diversity to your Next Project
I know squat about architecture, but apparently when it comes to architectural renderings, there is –surprise, surprise!– a serious lack of diversity, with most projects using white folks as renderings to represent people in, say, a Mexican supermarket or a Colombian coffee shop. With that … Continue reading
Research: Hispanics Love ‘Authentic’ Food, Including Make Believe American Tacos
When it comes to Hispanic eating habits, there is not such a thing as “enough research.” Take the latest from Technomic, a Chicago-based firm that this week revealed that Hispanics are more inclined to dine out than the general market. … Continue reading
Shocking: Hispanics Buy Non-Hispanic Stuff at the Supermarket
I love Hispanic research, don’t you? And that’s because you get to learn some amazing stuff. For instance, how my people (i.e. The Hispanics) approach grocery shopping. Take the latest research, stating that Hispanics are as “eclectic” as non-Hispanics when … Continue reading
Posted in Food, Marketing & Advertising, Research, Stupid propositions
Tagged marketing to Hispanics
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