Category Archives: Research

Move Over, America; the Mexican Flag Is on its Way to the Moon… No, Really

If a group of Mexican scientists have their way, we will be seeing the Mexican flag on the surface of the Moon very, very soon. No, really. According to a very reliable source I’ve never heard of, a group of … Continue reading

Posted in Awkard homages, Latin America, Mexico, Research, Stupid propositions, Tacos, Technology, Why I Love Mexico | Tagged , , , , | 2 Comments

According to Nielsen, I’ll be ‘Wealthy, Healthy and Wise’ Very Soon… So, Yay!

If everything goes according to plan — and if Nielsen’s latest research is accurate — I will no longer be poor, unhealthy and prone to making poor decisions. According to Nielsen’s The New American Vanguard, a 2015 report on Latinos 50+: “While younger Hispanics are commanding wide-spread … Continue reading

Posted in Education, Latin America, Marketing & Advertising, Pop culture, Research, Tacos | Tagged | Leave a comment

‘The New York Times’ Wants you to Think Mary Magdalene is the Patron Saint of Mexico

Hat tip: A gringo in Querétaro

Posted in Education, journalism, Latin America, Religion, Research, Stupid propositions | Leave a comment

The Hispanic CVS Pharmacy is Like a Regular CVS but Hispanic

Corporate America is indefatigable. Despite high-profile, unsuccessful efforts to give my people (i.e. The Hispanics) dedicated “Hispanic stores” with “Hispanic stuff” presumably preferred by “Hispanic people,” big corporations continue to make strides — and waste invest their money —  in giving my people their … Continue reading

Posted in Food, Guacala, Marketing & Advertising, Research | Tagged , , , , | 1 Comment

Attention, Architects: Here’s Your Chance to Add some Diversity to your Next Project

I know squat about architecture, but apparently when it comes to architectural renderings, there is –surprise, surprise!– a serious lack of diversity, with most projects using white folks as renderings to represent people in, say, a Mexican supermarket or a Colombian coffee shop. With that … Continue reading

Posted in Awkard homages, Latin America, Marketing & Advertising, Racism, Research, Why I Love Mexico | Tagged , , , | Leave a comment

Research: Hispanics Love ‘Authentic’ Food, Including Make Believe American Tacos

When it comes to Hispanic eating habits, there is not such a thing as “enough research.” Take the latest from Technomic, a Chicago-based firm that this week revealed that Hispanics are more inclined to dine out than the general market. … Continue reading

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Shocking: Hispanics Buy Non-Hispanic Stuff at the Supermarket

I love Hispanic research, don’t you? And that’s because you get to learn some amazing stuff. For instance, how my people (i.e. The Hispanics) approach grocery shopping. Take the latest research, stating that Hispanics are as “eclectic” as non-Hispanics when … Continue reading

Posted in Food, Marketing & Advertising, Research, Stupid propositions | Tagged | Leave a comment