I’ve spent many, MANY, years on this blog trying to explain “Latin things” or “Mexican things” to a mostly monolingual, crowd and I believe I’ve been pretty good at it.
Until now.
The above cover by a Mexican tabloid perfectly captured (prematurely, mind you) what happened on November 7, 2020, when the presidential election was finally called for Joe Biden, making Trump one of the few incumbents to lose a bid for reelection (thank God!) It also makes it harder to explain, so I will let the wonderful people from Urban Dictionary to take it from here.
From the always-popular section Mexicans: How can anyone not like us?comes one of the world’s smartest name ever, spotted somewhere in Mexico, home of some of the most surreal (i.e. wondrous stuff I’ve ever seen.)
Are you still not sure Mexico is the funnest place on Earth? Check out some of the following:
Spanish food conglomerate Frit Ravich might want to learn how to use mexicanismos when marketing their “Mexican-flavored” snacks.
According to the packaging of these Mexican-flavored sunflower seeds, the taste of these babies will leave you shaking your maracas and playing your guitar while feeling … well, a bit stupid. You know? Because Mexicans!
Remember that nonsensical trend of putting “eñes” where they don’t belong just to make something look –and sound– more authentically “Latino?”
Well, it looks like salsa makers and Hispanic journalists organizations are not alone in this thing. The latest to jump on the nonsensical “eñe wagon” (or should I say “wagoñ?”) is The Hispanic Star, a non-for-profit organization that seeks to “raise awareness of the contributions of the Hispanic community to the United States.”
According to its latest mailer, the Hispanic Star wants us to SAVE THE DATE and celebrate the 2020 Hipanic Heritage… Mñnth [SIC] which I believe it’s nonsense English for the word “month”.
I get it. As we approach the dreaded Hispanic Heritage Month, corporations, politicians and NGOs want to sound all cute and Latin in order to properly pander to my people, but how about learning first to put the “eñe” where it DOES belong? Like in “jalapeño?” for example?
A Spanish-language pro-Trump TV ad running airing in Florida, has been highly criticized by democrats for its intent on “dividing Black and Latino communities over Joe Biden’s possible pick of a Black running mate.” What many have yet to see is that the Spanish copy in this thing is… a train wreck, with prepositions missing and made up words (Unidoes, Populacion, etc.)
In a new Spanish-language ad from the Committee to Defend the President, airing in FL, attacks JoeBiden for not considering a Latino VP, while inaccurately, per subtitle, saying he promised an African-American VP. pic.twitter.com/dZwGWvBuvV
I get it. I’m pretty sure the people behind the spot, namely the Committee to Defend the President, had a hard time finding an actual Spanish speaker to proofread their disastrous copy, but had they turned to Google Translate, I’m sure it would have done a much better job.
In the latest sign that fighting racism in America is not really going to the heart of the problem, Trader Joe’s this week said it will be removing names such as Trader José’s, Arabian Joe’s and Trader Ming’s that critics say are racist and “perpetuates harmful stereotypes.”
The scrutiny comes after a group of young people created a Change.org petition demanding the company to “remove racist branding and packaging from its stores.” At press time, said petition had a little over 3,400 signatures, which is really not that much, considering we’re like 50 million Hispanics around. Said critics insists that Trader Joe’s labeling “belies a narrative of exoticism that perpetuates harmful stereotypes.”
But based on the reactions of many Latinos on Twitter and other platforms, it seems that the so-called stereotype bothers more people who are actually not Latinos lol. Or, in other words, as my pal @DealinRugs said: “There’s bigger fish to fry.”
Am I the only one who doesn’t care about Trader Joe’s having “Trader Jose’s” on every Latino food product? There’s bigger fish to fry. https://t.co/R82YgNFuCO
I don’t know man, I’m way more offended by many of your large corporations’ take on Mexican food, even if they’re not called Juan or José… (Yes, I’m looking at you, Pinche Quesarito).
What better way to celebrate Frida Kahlo’s upcoming birthday than… by making a book to find her as we go about finding Waldo?
Publisher Laurence King is busy promoting Find Frida, a new book by Catherine Ingram (illustrated by Laura Callaghan) which promises to immerse the reader in the colourful world of Frida Kahlo using “twelve intricately drawn scenes, each detailing a key aspect of her life – from her eccentric teenaged years and infatuation with Diego Rivera, to her dynamic arrival as an international artist, her incredible studio and house in Mexico and her deep love of Mexican culture.” All of this for only $17.99 a copy.
Still stuck at home with plenty of time to try novelty beverages? How about playing Lotería while you sip some local wine?
Using the tagline “This is not your abuela’s wine,” a California winery is peddling what seems to be a Lotería-themed set of wines, including a Luchador Cabernet Sauvignon and a La Diablita Red Blend. Most products use a catchy phrase, reminding us that –despite the pandemic– there are things that will never be cancelled, like playing with fire or… wearing a luchador mask.
I have no idea what they taste like and it seems to me it will not be easy to give them a try, as they’re apparently only available in Northern California. But I must say that when it comes to “Latin-themed wine,” I’m pretty skeptical… But who knows, perhaps any of you out there have tried it and care to comment?
Find me a better English translation for “Soy el más verga.” I’ll wait
Speaking of my homecountry –and awesome translations– I give you this CDMX pesero, whose owner has earned a spot on this blog for being exactly what he claims to be: The More Dick –presumably “El más verga.” Go ahead and find me a better translation. I’ll wait.
Did you buy all the Inglés sin Barreras audiobooks or downloaded apps like Duolingo but nothing helps to improve your English skills?
Worry not! In this practical manual for the good use of the English language, the Lord himself comes to the rescue… and he even gives you some tips on how to pass the U.S. citizenship test. And it’s only $8.99!
The above candle is being sold as a “mystic product” and it promises to protect us from the evils of coronavirus. In fact, according to the owner of this establishment in Tabasco, all you have to do is light it up and move it around your body while you say the special prayer printed on the glass.
I’m going to be honest here: I’m not sure it works, but it’s only $40 pesos (which is like less than $2 USD at today’s exchange) so why not give it a try? Now if I only can get to Tabasco….
Picture this. A two-piece comfy sofa; a soothing image of a lake and a small, deserted beach on the background; a pitcher of delicious ice-tea and then your lovely mom … sucking someone –or being sucked by someone– for some reason.
That is pretty much the takeaway for so many Spanish-speakers out there who could not help but notice the gaffe in Kmart’s latest Mother’s Day campaign. The problem here lies in the choice of the word Mamaste, which –apparently– is supposed to be a play on words between Mom & Namasté, inviting mothers to Find their happy place and relax on Mothers Day. But while Namasté might be a term well-known among the yoga community, Kmart would be well advised to consider what “Mamaste” actually means in Spanish.
OK, I get it. They don’t want to spend money on hiring pesky bilingual copywriters, but they could have just turned to Google Translate instead. I mean. It’s FREE! it’s easy; it’s right… there. How lazy are they?
Excuse-me?
And this is only the tip of the iceberg. As my friend J.C. Maya discovered, there’s even a book (on sale in Target) with the same title: Mamaste: Discover a More Authentic, Balance, and Joyful Motherhood from Within,
Now if y’all excuse me: HA HA HA HA HA HA (or as we say in good Spanish: JA JA JA JA)
