In the latest sign that fighting racism in America is not really going to the heart of the problem, Trader Joe’s this week said it will be removing names such as Trader José’s, Arabian Joe’s and Trader Ming’s that critics say are racist and “perpetuates harmful stereotypes.”
The scrutiny comes after a group of young people created a Change.org petition demanding the company to “remove racist branding and packaging from its stores.” At press time, said petition had a little over 3,400 signatures, which is really not that much, considering we’re like 50 million Hispanics around. Said critics insists that Trader Joe’s labeling “belies a narrative of exoticism that perpetuates harmful stereotypes.”
But based on the reactions of many Latinos on Twitter and other platforms, it seems that the so-called stereotype bothers more people who are actually not Latinos lol. Or, in other words, as my pal @DealinRugs said: “There’s bigger fish to fry.”
Am I the only one who doesn’t care about Trader Joe’s having “Trader Jose’s” on every Latino food product? There’s bigger fish to fry. https://t.co/R82YgNFuCO
— Mexican Rug Dealer (@DealinRugs) July 20, 2020
I don’t know man, I’m way more offended by many of your large corporations’ take on Mexican food, even if they’re not called Juan or José… (Yes, I’m looking at you, Pinche Quesarito).