Category: Marketing & Advertising

Taco Mahal Is Coming to New York City, and I’m not Ready for Gandhi-Zapata

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Gandhi Zapata wants you to have a Roti Taco, because –really?!

Sources closer to Hell’s Kitchen than me (at least right now) tell me there’s a new, hipster-conceived Mexican-Indian restaurant coming my way.

Called –what else?– Taco Mahal, this fusion eatery promises a “new concept in the realm of delicious tacos” where “the best spices of India collide with the best flavors of Latino America [SIC.]”

I have no idea what any of the above means, but Taco Mahal has been plastering the city with artful collages of Frida-meets-Rigveda / Parvati-Meets-Kahlo. Also, according to a menu posted online, you’ll be able to order stuff such as Roti Tacos or Naan Tacos, which sound just as weird as the below deities blended together.

It’s Indian, you know? but with a taco twist.

Thank God there’s also beer & wine available to wash this thing down; otherwise…

Hat tip: @lechancle

Avocados From Mexico Releases Super Bowl LVI Commercial. It’s as Bad as Anything ‘Avo’ in America

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Yeah, because we all carry our avocados like babies, right?

Yeah, it’s already that time of the year when –not content with punishing this blogger with frigid temperatures –and plenty of avocado-hipster nonsense– corporate America starts releasing their Super Bowl teaser commercials.

Enter the 2020 Avocados From Mexico’s Super Bowl spot, featuring a fictitious shopping network for people who love avocados.

The spot, created by Energy BBDO, also features quick snippets of avocado-themed products, including a baby carrier to hold a baby avocado (yup); an avocado pool float shaped like a tortilla chip and a helmet for an avocado out for a ride.

I’m dizzy now. Just WATCH (or maybe not)

Quincy, Massachusetts Preps ‘Latin-Inspired’ Eatery: Tacos, Nachos, that Kind of Thing…

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Pearl & Lime promises food with a Latin flair: Tacos, nachos, guac, that kind of thing…

Residents of Quincy, Massachusetts, are apparently very excited about Pearl & Lime, an upcoming 80-seat restaurant that promises fresh food with a “Latin flair,” targeting the demanding millennial palate.

But what exactly do they mean by Latin flair? Well, I’m glad you asked!

“What people really want is tacos, nachos, guac, that kind of thing,” co-owner Palmer Matthews told The Patriot Ledger in an inexplicably long news article.

But if “tacos, nachos, guac and that kind of thing” is not really your thing, these dudes have also “pulled in the agave spirits and really take creative license with all that Latin inspiration.”

There you have it. Next time you visit Quincy, Massachusetts (because I never will) you’ll have to take some time to visit this place and take a moment to rediscover –and pay homage to– your Latin roots.

¡Salud!

Photo: Quincy Wicked Local

Wanna Grow Old? Go Buy Chicken at this Mexican Chicken Shop

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Wanna grow old?

Today in the always popular section of Mexicans: How can Anyone not Like us I give you this chicken shop somewhere in Mexico whose slogan is just perfect –and quite impossible to translate without losing all its beauty. But basically, if you want to grow old (viejito,) you might want to go pay $65 pesos (about $3.5 USD) for a pollito (little chicken).

Photo via: Reddit

AMLO Proposes Presidential Jet’s Raffle; Hilarity Ensues

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A Mexican upon winning the presidential jet raffle

No, I’m not making this up.

Mexico’s president, Andrés Manuel López Obrador (aka AMLO) has proposed a raffle by the country’s National Lottery to sell the presidential plane. Tickets would go for about $25 dollars apiece, and while we’re not sure yet how the whole process will work, Mexican Twitter has responded as only Mexican Twitter can.

Here are some of my favorite reactions from Twitter Mexico.

Glorious ride

Who wants a cachito?

 

Going to work in style

Ready for the raffle

See y’all suckers!

Avión presidencial

Via: CNET en Español

Got Milk? Too Bad. This Texas Shop Wants to Know if you Got Papers Instead

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As if things were not already difficult for Hispanics living in America these days, local businesses are now trolling us with a supposedly funny t-shirt that takes a jab at Hispanics by questioning their legal status.

The above t-shirt –that takes a page from the popular Got Milk slogan–was spotted a few days ago in Ebony Mart, a popular shopping stop for Hispanics in Port Arthur, Texas, by local residents who found it outrageous –and definitely not funny.

As of this writing, the store owner had apologized and reportedly stopped selling said t-shirts, which I’m willing to bet are Made in either Mexico or El Salvador, two of America’s main exporters of cotton apparel.  🤷🏽‍♀️

Via: Local 12 News 

 

 

Pablo Escobar’s Brother Launches Foldable Phone; its Marketing Is Something Else

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The Escobar Fold: Ideal for your selfies while wearing underwear and showing off your fake boobs…

Roberto De Jesús Escobar Gaviria, the brother of late Colombian drug kingpin Pablo Escobar, has joined the foldable phone fever with the Escobar Fold 1, a $350 device that comes unlocked and claims to be compatible with “all networks” worldwide.

I don’t know about you, but I’m too distracted by these models to pay attention on the thing’s specs, price, durability, gigabytes, chipset, etc. etc. But the ads are mesmerizing. Here are just a couple…

I think there’s a phone here, but I’m not sure…

Via: CNET

Kia Latino Wants us to Be Thankful… for our Car Specs

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Kia Latino, which is like regular Kia but Latino, has given us some marketing jewels in the past, including the use of female mariachis to show they really, really, care about my people (i.e. The Hispanics) and diversity. And now, they want to remind us that Thanksgiving is a great time of the year to be thankful.

Thankful for… the specs of our cars, naturally.

Take the following Twitter ad, in which we find our “typical” Latino family passing around –what else?– tamales during what looks to be a very special Thanksgiving meal. The exchange (in an accented Spanish) goes something like this:

-Ramiro, what are you thankful for?

-I’m thankful for the engine, and its 240 horsepower; the heated seats and the heated steering wheel… an 8-inch smart touchscreen…

[DIALOGUE FADES]

I’m a bit suspicious about these particular Latinos as I would only be thankful for tamales. But hey, that’s me!

Now. What are YOU thankful for?

 

Texas Water Agency Thinks this Poster Is in Spanish

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A small brouhaha erupted this week on Twitter after @LeChanclé posted this image (left) and tagged the North Texas Municipal Water District (NTWD) with the following message:

“With so many Spanish speaking people in Texas, the @ntmwd  thinks it’s better to google translate their campaign than hiring someone to do the job. This ad makes no sense in Spanish.”

And he’s right. The text MAKES NO SENSE whatsoever, but to make matters worse, the agency quickly responded by saying the message had been translated from English by an advertising agency and that, well, “translations into other languages are never exact.”

Really NTMWD? One thing is to take some liberties to help the message get across but Agua Tejano? Mantenerlo en el grifo?  I’m not even going to go into the whole “agua is feminine” and all that, but get your act together. Fire your agency or something and help us save water –and a good human translator!

 

Is this Mexican Taquería Peddling Vegan Tacos or Guacamole with no Green Peas? 🤔

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Taco Inn, one of Mexico City’s many ubiquitous taquerías, has jumped on the vegan bandwagon with what looks to be meat-looking meatless tacos.

A promo image posted recently by a Twitter user looks to promote a set of vegan tacos for $99 pesos with the legend: sINN chIcharoNN  (obviously playing with the taquería’s name (Inn) to spell out the phrase without pork skin (sin chicharrón.)

However, on closer inspection and by missing an “r” on the word “chicharrón” it looks as if Taco Inn is saying their guacamole has no chícharos (green peas,) which is making this blogger scratch her head in confusion:

Has the failing New York Times gone too far with this hideous thing?

Hat tip: @EdgarNunezM

 

This Beer Wants to Pay Homage to Aguas Frescas –for Some Reason 🙄

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Just when you thought marketers couldn’t get any more creative, a new partnership is here to bring us Mural, a “joint homage to the classic agua fresca that also pushes the boundaries of what a beer can be.”

Mural is a joint effort between New Belgium Brewing Company and Mexico-based artisanal beer makers Cervecería Primus and, in what seems to be a very serious description of their product, one learns that:

“In Mexico, agua fresca is everywhere. They’re usually found in street food markets and feature a blend of seasonal fruits. Our cerveza takes inspiration from agua frescas and features hibiscus, agave, watermelon, and lime for a fresh, vibrant sip.”

Well, I don’t know about you, but I’m going to have to pass on this promised vibrant sip. ¡Guácala!

Photo: @LeChancle

JLo’s 25th Fragrance [Yes, 25th!] Was Inspired by Warren Buffet –for Some Reason

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Not content with making us jealous of her $3,000 coat and being booked to perform at the 2020 Super Bowl’s halftime, Jennifer Lopez (aka Jenny from the Block) is launching her 25th fragrance (yes 25th!) which –according to Lopez and most proably her army of publicists– “represents all the promises we make to ourselves everyday.”

But unlike the 24th previous JLo fragrances, Promise has been inspired by none other than billionaire Warren Buffett:

“About a year or two ago, I was having dinner with Warren Buffet. He told me something that really resonated with me, that a brand is a promise,” she said. “I just feel like everything I put out in the world has to be a promise. We have to have promises to ourselves…I thought it was the perfect time in my life to name a fragrance Promise, because every time we create something new it’s a promise that it’s something that will make your life better, make you feel sexy and beautiful.”

I promise I’ll try your Promise, Jenny, just please promise me I’ll end up looking like this 👇🏽 👇🏽 👇🏽 👇🏽