Your one-stop shop for all things Latin/Hispanic/Mexican
As Washington prepares for the inevitable (i.e. legalizing pot in several states), another groundbreaking discovery is about to take place: That those experienced with rolling delicious tacos might be in for some new, exciting employment opportunities. Think the cigar-rolling Dominicans in this Seinfeld episode, or -even better- Snoop Dog showing us what is really behind an expert taco roll.
Snoop Knows Best – Taquito from mun2eschido on Vimeo.
As soon as I learned that Amazon was partnering with JibJab to release customizable video gift cards, I visited the online retailer to create my very own customizable video gift card.
To my surprise, I found the company offers a multicultural option which -of course- allows for you to create a Mexican-themed Christmas video song, featuring yourself dancing to the rhythm of non-Mexican José Feliciano. [You can click on the photo above to see me in full action.]
So what are you waiting for? Go be a Mexican for the holidays!
¡Arriba, arriba! ¡Caramba, caramba!
I was totally going to pass on the whole “Disney has a Latino princess” “news.” But then I saw the “outrage” coming out from Latino-defense groups, including the Latino Coalition of Latino Groups that Defend Latino Things and Get Totally Pissed at Latino things on Mainstream Media… and other similar outlets.
The last straw came when NBC News’ Natalie Morales came out to say that she totally feels identified by Sofía, which made me get up from my afternoon siesta and take a stand, literally.
I feel duped. How on Earth am I supposed to feel identify with Sofía if, –according to Disney’s executives themselves– she is half-Enchancian and half-Galdizian, and I’m only half-chilanga and half-tapatía?
Can somebody please explain?
Univision this week announced the upcoming launch of a new corporate logo and image, an announcement so huge, it made the company’s CEO Randy Falco join Twitter.
According to a Univision statement, the new logo:
“Signifies its growth and transformation, and celebrates the culture of innovation built over the company’s 50-year history.”
I have no idea what any of this means, but I am starting to suspect these people were so jealous of my new glass case (in full display during my Queens interview with Don Francisco,) they decided to go with it, and since they’re powerful and stuff, there’s absolutely nothing I can do about it.
Oh well… You, readers, be the judges.
Last time I checked, Latino families and their multiple mocosos loved to go to the Magic Kingdom of Disney to sing, dance and ride along with their non-Hispanic counterparts. But as a gesture to its growing Hispanic clientele, Disney Latino has produced a super-terrific, culturally-relevant video celebrating Hispanic Heritage.
I personally prefer this other Disney-themed cumbia.
But, heck, that’s me!
hat tip: @latinorebels
In an effort to try to convince people that it can actually make non-bad food, Taco Bell has launched a healthy, Hispanic-looking menu, incomprehensibly appropriately dubbed Cantina Bell, featuring a series of ‘innovative’ meals including a cantina bowl (salad with chicken) a cantina burrito (a burrito) and chips & slides (totopos, guacamole, etc.)
Yeah, yeah… But before you go all judgemental and crappy like this blogger, let me tell you these recipes are the creation of a truly real Hispanic person of non-Mexican origin: Chef Lorena García, a proud Venezuelan whose cooking credentials hail from France, Italy, Japan, Korea, Thailand and China.
Watch Chef Lorena tell you why she totally clicked with Taco Bell and how Taco Bell represents her sazón and other entertaining facts like that. [All this in a wonderful Spanish accent that will make Sofía and Salma Hayek salad-green with envy.]
Hold your jokes about the whole ‘Bimbo’ name thing. The Mexican food giant has tapped fútbol cutie Lionel Messi to pitch its allegedly super enriched white bread.
I love Messi, but the clueless soccer mom is awesome, too.
… There is Hispanic marketing nonsense and then there is Pronto Insurance.
Yes, my friends, the company that brought you the Faster than a Flying Chancla tagline, is now back at it with its More Flexible than a Flour Tortilla line. I suppose because they are just very nice people and wanted this blogger to overcome her bubbly blues.
Thank you, thank you! (I’m nowhere near of acquiring an insurance policy, but I promise to come to you guys if anything changes.)
I did not attend this year’s Hispanic Retail 360 conference, nor am I claiming ownership of this photo. A loyal follower of this blog sent it to me thinking I would have a good chuckle.
I didn’t really laugh, though I kind of choked on my Hispanic Gatorade.
[Somebody should really tell Pepsi we don’t really brand our mariachis in Mexico. Thank you for cooperation.]
I said this before, and will say it again. Marketing minds will never cease to amaze me.
Not content with having conceived Hispanic mayonnaise, Hispanic cheese and Hispanic tuna, marketers have now concocted a Hispanic-flavored sports drink.
According to Fronteras, Gatorade has launched a flavor line called Sabores de mi Tierra, featuring Limon Pepino (sic) and Sandia Citrus (sic), which for some reason are supposed to make us, Latinos, think of home.
Ay, caramba!
Sombrero tip: @latinorebels and @hispanictips
It was about time!
After an 18-month campaign by media organizations and gay and lesbians defense leagues, Spanish-language media juggernaut Liberman this week said it will drop ‘José Luis Sin Censura,’ a show it describes as the Hispanic Jerry Springer, and which was really nothing but a daily extravaganza of offensive comments and on-air verbal and physical attacks on people, especially homosexuals.
Watch here what you’ll be “missing” from now on (if you can stomach it, that is.)
More footage here
Clorox seems to know a thing or two about the cleaning habits of my people (i.e. Hispanics.)
The company that informed us that cleaning is a “rite of passage” for Latino women, now wants you to know that such speckless tradition dies off as we acculturate.
Let me explain. Or, rather, let’s hear it directly from David Cardona, Clorox multicultural marketing chief, as he recently told AdAge:
“As Hispanics become more acculturated, they still maintain similar cleaning habits, even though they clean less […] For instance, he said less acculturated Hispanics index at 140, meaning they clean 40% more than non-Hispanics. That index declines as they become more acculturated, and hits 100, or the same as non-Hispanics, for the most acculturated Hispanic consumers.”
Mind you. This fascinating discussion comes á propos of Clorox launching a new line of Hispanic-targeted line of cleaning products, which, for reasons this blogger cannot fully comprehend, is called Clorox Fraganzia.
I mean, prior to my being acculturated, I used to say “fragancia,” as we say in proper Spanish. But you never know. Perhaps the dirt that abounds in my acculturated Latino home has messed up my vocabulary as well.
Hard to blame the owners of this “Latin” Café in Roubaix, France, for trying to add some color to a town, which once was ground zero for France’s textile industry, and now has succumbed to high unemployment and off-track betting joints.
This blogger was really hoping to take a break and enjoy some time off during this summer vacation. As it turns out, multicultural marketing knows no time off, nor borders and it doesn’t cease to amaze me, no matter where I am.
Greetings from La France, where gringos are making a killing pitching made-believe Mexican food (and inexistent Spanish words) to naïve Parisians.*
Photo: Laura Martínez, Paris, 2012
*Oh, and don’t get me started on the disgusting look of said “le guacamole.” I’m trying to eat here.
After numerous complaints by anal law-abiding citizens who think public urination is not a really good thing, Tecate has decided to pull the above billboards. See? Even if you don’t speak Spanish, the message is pretty clear: If you’re a man who drinks Tecate and thus have ‘coraje’ (balls, courage, etc.) then you should be able to relieve yourself anywhere you like; on trees, for example.
The Consumerist has the full scoop, including Tecate’s apology, which goes like this:
We have an internal process whereby every ad is reviewed for compliance with our local code for responsible commercial communication. As a part of that process, this ad concept was rejected by our US team but unfortunately, an error was made and the ad was mistakenly released and posted. We sincerely thank consumers for bringing this to our attention and have immediately removed the ad. We regret the error and are taking a look at our internal controls to ensure this does not happen again.
¡Voy! ¡Ni aguantan nada! [PUN intended]
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