Guess Who Will be Pitching This Weekend at Yankee Stadium?

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Very rarely Every now and then Hispanic Heritage Month gives us some pleasant surprises, like this coming Saturday, when Justice Sonia Sotomayor will come off the bench… and onto the Yankees field to toss the ceremonial first pitch at Yankee Stadium, before the New York Yankees take on the Boston Red Sox.

“Having Justice Sotomayor, a South Bronx native, participate in our yearly Hispanic Heritage Month celebration is very exciting, as she is an inspiration to so many,” the Yankees’ director of Latino Affairs, told the local media.

We wish Ms. Sotomayor a safe pitch and hope she will have the time to enjoy some of the “Latin delicacies” the venue has to offer, including $5 empanadas at Goya’s Salsa on the Go food stand.

Yumi!

Attention Hispanic Shoppers: Buying Expensive, Useless Stuff Now Available in Spanish!

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I don’t know you, but these days the only pleasure I find while flying around the U.S. consists of browsing the pages of SkyMall, the quarterly in-flight magazine where you can find everything, from a life-size zombie statue and Retro Ice treat makers to potty-training devices for dogs.

So I was crushed delighted to find out SkyMall is now available in Spanish. This way, Hispanics, too, will be able to enjoy the pleasures of spending the money they don’t have in stuff they don’t need, like the $25 Fernando the Chihuahua statue (above) which -SkyMall editors inform us- will be a hit on your dining room…. (and hopefully will go nicely with that decorative plate featuring the Kennedy’s.)

Ay Chihuahua!

Statue Honoring ‘Los Temerarios’ in New Jersey has Residents [and This Blogger] Very Upset

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In the latest riff between a dwindling black community and a growing Mexican population in Passeic, New Jersey, a group of residents are fuming over the placing of a statue of Los Temerarios in some housing complex.

According to The Record of Bergen County:

“Some members of Passaic’s dwindling black population see the statue of Los Temerarios as a cultural affront to non-Mexicans.”

I don’t know about the black community in Passaic, but this blogger is a non, non-Mexican who thinks Los Temerarios are a cultural affront to culture. In Passeic or else.

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And Now… Tortilla + Lime + Salt Chocolate

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Marketing minds never stop working; so it is marketers we shall thank for the upcoming snack craze: Exotic chocolates (or shall I say “chockolates”?) featuring Ramen Noodle, French Toast and Tortilla lime+ salt flavors.

This super idea, someone tells me, comes from Komforte Chockolates, a company I know nothing about but to which I’d love to pitch the following flavors. How ’bout:

1. Chockolate pibil

2. Chockotinga

3. Chorilate

4. Mochapeño

5. Choco-chilaquiles

Will they make this blogger very happy and release some of these by September 16?

El Army Wishes Hispanics in Baghdad a Very Happy Heritage Month

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Don’t be fooled by this picture. Hispanics in the military are a happy bunch… Or at least, they are just about to be.

Starting Sept. 15, Hispanic soldiers in Iraq will be joining the Latino marketing cultural extravaganza known as Hispanic Heritage Month, as the company that took them to Iraq in the first place is preparing a series of events to honor their Heritage.

These include -of course- plenty of “Latin food” and salsa dancing, because that’s what you want to do when you live in a place surrounded by mortal danger and far away from your abuela.

Thalia Has a Passion for Shotguns. I Wonder if She Can See Alaska from Her Park Avenue Condo

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It seems like when she is not talking to blabbering puppets or marrying music moguls, Mexican pop singer Thalía loves to hit the shooting range. So much so that she has her own Tullio Fabbri shotgun custom-made to fit her allegedly rib-less figure. And it’s not just the fashion thing.

As she tells WSJ.com reporter William Snyder, she’s nuts about shooting things.

“Once you start you get hooked up,” she says.

(Click on the photo below to watch her shoot)

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Oliver Stone Totally Hearts Chávez; Fears His New Movie Will not be Shown in U.S. [I Wonder Why]

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There is one thing that has Americans even more pissed than Obama speaking to their precious little brats children, and that is the fact that their very own, U.S.-born, Oscar-winning director Oliver Stone is now, like Hugo Chávez’ BFF.

Stone’s latest documentary, South of the Border premiered on Monday at the Venice Film Festival, to the chagrin of many and with a happy-looking Chávez walking the red carpet.

This blogger has not yet seen the film, so it will be best to refrain from making any further comments. Watch the trailer below and let me know what you think.

Are we ready to have Stone join the Axis of Evil yet?

Police Arrest Hispanic Man for Being Anti-Hispanic

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Picture 4I couldn’t make this stuff up even if I tried. Turns out the guy who tossed a bottle and left a hate-filled note against Hispanics at a church in Long Island is, well, Hispanic. According to press reports:

Christian Mungia Garcia, 25, was arrested Friday night after hurling a wooden log and a glass bottle at a congregant of the Iglesia Evangélica Refugio de Salvacion in Patchogue. Cops later accused Garcia of leaving the hate-filled note Wednesday at the church.


Photo: The Daily News

Geraldo Rivera Foresees Era of Prosperity for Latinos. Perhaps He Could Help me Find a Job?

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The%20Great%20Progression_widecI just love the frenzy that surrounds all-things-Latino every now and then.

This time, the limelight is on someone’s our favorite Fox News commentator and Latino peddler Geraldo Rivera, who has just released a book pompously aptly titled: The Great Progression: How Hispanics Will Lead America to a New Era of Prosperity.

The book retails for $24.95, which is, like, mucho dinerito for those of us who are yet to find the prosperity Mr. Rivera is talking about. But, heck, if he is right, I am sure I will soon be able to afford it –along with some good health insurance.

¡Sí, se puede!

Mexicans Find Better Use for Border Fence

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050328_arizona_mexico_vmed.widecYou can blame Mexicans for everything you want, but you cannot deny we are a resourceful bunch. Take the recent arrest of 6 fellows in Tijuana, who were caught red-handed stealing… well, pieces of the border wall to sell as scrap metal.

According to the Miami Herald:

Police in the Mexican border city of Tijuana say they have arrested six men for stealing pieces of the U.S. border fence to sell as scrap metal […] The Tijuana police department says the suspects intended to sell the steel sheeting as scrap.

Because, you know, climbing or digging underneath the border wall is now so passé!

Test Your Hispanic Marketing Skills: Which Brand of Soft Drink Sponsors Univision’s New Reality Show?

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Unless you’ve been living under a rock (or simply don’t care about U.S. Hispanics attempting to do their own version of American Idol) you should know that Univision last night premiered Viva el Sueño, a new talent competition that “seeks to unveil the next big Latin music star.”

So… look carefully at the picture below, and –trying not to cheat– answer the following poll. (If you’ve been reading my blog long enough, you’ll have no trouble finding the answer.)

Ready? Set… Go!

Picture 1

Selena Gomez Wants you to Eat More White Bread

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selena-gomezBecause nothing goes hand in hand better than potentially-anorexic celebrities and white bread, Disney’s teen star Selena Gomez has been tapped to appear on 30 million packages of Sara Lee bread printed with Selena Gomez’s face.

This, of course, comes on top of the soon-to-be-released Selena Gomez movie and the Selena Gomez album, something that has Disney executives super excited because, among other things:

“Her Hispanic roots can help Disney widen its minority appeal,” Tricia Wilber, evp of sales and marketing at Disney Media told The Wall Street Journal.

I don’t know you, but I already feel happy to belong to such a distinguished, happy and fat bunch!