Tag: Univision

NBCU Hijacked Univision’s Upfront with a Van Full of Data

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NBCUvan

This blogger is so tired from all this partying busy this week, that a proper upfront round-up will not come until the weekend (sit tight.) However, I thought you’d like to know that barely minutes after Univision wrapped its upfront presentation under the theme “One for all,” NBCU found it amusing to park a van right outside Univision’s party venue using the exact same tagline but touting NBCU, not Univision, as the company that reaches 90% of all Hispanics.

NBCU does indeed reach a large percentage of Hispanics as it owns not only a bunch of English-language networks that are popular among Latinos, but also mun2 and Telemundo.

The stunt was the most talked about subject during both, Univision’s and Telemundo’s parties, during which this blogger drank only cranberry juice and an occasional glass of water.

Photo: Mediamoves

The Arizona Diamondbacks Lure Hispanic Baseball Fans With Culturally Relevant Hot-Dog

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arizona

Los Diamondbacks de Arizona, which is Spanish for The Arizona Diamondbacks, have partnered with the local Univision station to offer Hispanic baseball fans the chance to gobble up at the stadium in a culturally-relevant way: With a $7 “Sonora-style hot-dog.”

Per a press release:

The Arizona Diamondbacks (@Dbacks) will offer a Sonoran-style hot dog at every home game for $7 at Red Hot Grill locations in sections 126 and 320. In addition, the team has partnered with Univision to offer a special Sonoran Dog Package, El Pa’quetellenes, for only $15 that includes an Outfield Reserve ticket, Sonoran-style hot dog, 24 ounce Pepsi and a coupon for a free cookie from SUBWAY® Restaurants. El Pa’quetellenes, presented by Univision, is available at every D-backs home game and can be purchased online at http://www.losdbacks.com.

For the monolingual crowd, paquetellenes is actually a smart made-up word combining the concept of “combo” with “to be full.” And naturally you’ll be full: The so-called Sonoran Dog “is a hot-dog wrapped in a mesquite-smoked bacon that is grilled and then topped with pico de gallo, ranch-style beans, and a mayo drizzle.”

Univision’s Bárbara Bermudo Launches Clothing Line at -Where Else?- Pompis Store

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Pompis

Latino celebrities are a resourceful bunch. Not content with having the main role on a telenovela, host a network’s most successful TV show or sell out music venues worldwide, they can easily switch gears to sell bottled water, flavored chips and/or their own fragrances.

The turn is now for the sculptural Bárbara Bermudo, host of Univision’s Primer Impacto, who this week announced with great fanfare the launch of CAMI, a clothing, shoe and fashion line inspired on her two daughters (Camila and Mía.)

If you know Bárbara Bermudo you’d agree with me that she is known almost as much for her curves than for her intellectual stamina. So it is no surprise her clothing line will be sold at Puerto Rico’s famed Pompis Stores. [NOTE FOR THE MONOLINGUAL CROWD: I urge you to look up the word “pompis” so you can appreciate the true scope of this venture.]

With the launch at Pompis Store, Bermudo and her bundles of joy are joining yet another “pompous” Latina: Maripili, whose Maripili Jeans are a thing of  beauty.

Behold…

jeans

ABC/Univision Announce the Birth of “Fusion.” Sounds Way Better than “Milán Piqué”

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abc_univision

The folks over at ABC/Univision took advantage of the whole Let’s-Make-Fun-of-the-Pope thing to sneak in a late-afternoon press release announcing the name of their upcoming cable venture. The partners have settled on Fusion, which -in case you were wondering- is English for Fusión. (Sorry for the explanation, but you never know with the monolingual crowd.)

I think that if these guys were going to settle on a Ford model, they should have picked Fiesta instead (you know, in keeping with the Latino onda and all.) Still, considering they failed to consult with this blogger before making such a dramatic announcement, I think the name is OK.

Anything -ANYTHING- sounds better than Milán Piqué.

Univision Journalist Pays Awkward Homage to Don Francisco

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The celebrations around the 50th anniversary of Sábado Gigante have included everything, from a one-on-one interview with this blogger in Queens, to an October 27th telecast that registered over 7 million total viewers.

But none of these festivities comes close to the homage paid by journalist Tony Dandrades, a Univision anchor and reporter for Primer Impacto. Watch. Cringe. Enjoy. Repeat if necessary.

Univision’s New Logo Looks Like my Eyeglass Case

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Univision this week announced the upcoming launch of a new corporate logo and image, an announcement so huge, it made the company’s CEO Randy Falco join Twitter.

According to a Univision statement, the new logo:

“Signifies its growth and transformation, and celebrates the culture of innovation built over the company’s 50-year history.”

I have no idea what any of this means, but I am starting to suspect these people were so jealous of my new glass case (in full display during my Queens interview with Don Francisco,) they decided to go with it, and since they’re powerful and stuff, there’s absolutely nothing I can do about it.

Oh well… You, readers, be the judges.

So… Romney Got a Fake Tan to Look Like These People?

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Unless you live under a tanning bed rock, you’ve surely read by now all about the alleged fake tan sported by Presidential hopeful Mitt Romney at this week’s Meet the Candidate forum on Univision. [Or, as Wonkette put it so appropriately: How Romney donned a brown face “to appear on forum with Mexicans.”

The potential of a ‘spraytanned Romney’ was so hilarious, that many failed to see the irony behind the effort. I think it doesn’t matter if Mr. Romney’s tan was fake or actually real as Univision/ABC later reported. The funniest thing to this blogger is how -with or without a tan- Mr. Romney would have been the darkest of the three people onstage.

Mr. Romney’s advisers would be well advised to watch more Spanish-language TV to see what television Latinos actually look like.

[Watching a telenovela like this one wouldn’t hurt either.]

Univision Launches ‘Psychic Franchise,’ Because Hispanics are into Psychics and Stuff Like that

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While you were busy watching the Republican and Democratic conventions, Hispanic media powerhouse, Univision Communications, launched Antahkarana, an “esoteric, mystical franchise” featuring none other than Victor Florencio (aka “El niño prodigio.)

The reason is plain and simple:

“Hispanics have demonstrated a deep fascination for spirituality and astrology,” said Rick Alessandri, a senior vp at Univision Communications, and very likely a non-Hispanic, who couldn’t care less about psychic advice.

Antahkarana includes a daily TV segment featuring astrological and psychic advice; a digital presence on univision.com/antahkarana and a toll calling hotline for fans to connect with psychic advisors.

Watch “El niño prodigio” in action and be ready for your mystical immersion.

Diane Sawyer and Jorge Ramos are BFFs Now

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Univision’s Jorge Ramos this week spoke to ABC News about the Supreme Court’s recent decision on Arizona and all. But despite it being “a very sad day for the Hispanic community” and -apparently for Mr. Ramos as well- Diane Sawyer seemed to be brimming with enthusiasm as she introduced Univision as ABC’s new partner and friend. Twice.

Who could blame her? With over 50 million Hispanics now living in the U.S., I’m sure Ms. Sawyer is looking forward to keeping her job once Univision helps her network out of a ratings slump.

Click on the photo [above] to watch the video

Jorge Ramos to President Obama: ‘No Way, José’

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Jorge Ramos would like you to know that he rejects the use of his impossibly cute face image to support the message of any politician, whether he or she is Republican or Democrat. The video below comes on the heels of Barack Obama’s promotional campaign video using a clip from Noticias Univision with Ramos talking about Latinos and the lack of health insurance.

Watch Ramos in full action defending his journalistic integrity and… sigh away, muchachas. Isn’t he something?

Which TV Network is the ‘Hispanic Hollywood’? Executives Managed to Confuse this Blogger

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Hispanic TV upfront week is a wonderful thing, especially when you get the chance to hear all kinds of wonderful pitches by competing networks.

Tuesday morning, for example, I learned from Univision’s President César Conde that Televisa is actually the Hollywood of Hispanics, which was, like, ‘oh, how cool,’ or whatever … Yet, barely five hours later, in another theatre not far from there, Telemundo’s COO Jacqueline Hernández came onstage to give us this…

WTH? I mean, it’s OK to treat journalists with bellinis for breakfast and non-stop bashes for four days straight, but please don’t confuse us even more with these stunts. I yet have to figure out which the real “Hispanic Hollywood” really is, but I have a very stubborn resaca to take care of first.

So please bear with me, and I promise to find an answer for you real soon… or not.

Should We Be Called ‘Hispano Latinos’? Univision [And Myself] Really Want to Know

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I don’t always watch TV on Sunday, but when I do, I watch Al Punto…

Yeah, yeah, this phrase just sounded like a Dos Equis commercial, but it isn’t. I did watch this morning and, among other very relevant information (i.e. that Quadri thinks he can become Mexico’s next president and he likes pot,) I learned that Texas has put forward a proposal to change the name to describe Hispanics in the U.S.

So basically, from what I could gather, some fellows in Texas think we should not be called Hispanics or Latinos anymore, but we should be known as Hispano-Latinos.

I think these guys have a lot of time in their hands, but just in case, I am going to watch Capusotto over and over again to make sure I get my Latino-ness in check.

Hat tip: José Simián

You Don’t Need to Dress Like This to Get Ahead

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In the latest celebrity/fashion trend, weather woman extraordinaire Jackie Guerrido has launched her own line of jeans, which according to MTVtr3′ Blogamole:

“… are designed for every occasion and for women like me, who work every day to get ahead.”

I think that’s just fantastic, especially because I always thought that to get ahead like Ms. Guerrido you actually had to favor big cleavages, high-heels and very short skirts.

So thanks for the heads up, Jackie… As a woman who works every day to get ahead, I’m just going to slip on my jeans and continue to make things happen! Perhaps a job at Univision is in my near future.