Helping Hispanics drink other than alcohol


You know how we Latinos are. If it’s not tequila or beer (very cold by the way) we just don’t seem to like anything, much less water. But worry no more! Hispanic marketers -as always- come to the rescue, this time with “Aloa-enhanced bottled watter.”

In a recent effort to tap the “giant Hispanic consumer market”, a company in Corpus Christi, Texas, has launched Everest Extra With Aloe, a new bottled water enhanced with Aloe, that “misterious” plant we Hispanics insist on putting everywhere.

The beverage officially was launched at last week’s Hispanic Retail conference in Dallas, Texas and is being pitched for the abundant health properties of Aloe “particularly in the Hispanic culture,” said the company in a press release.

Pssst marketers: Want Latinos to drink more water? put a little rum in it. We’ll drink it!

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