Your one-stop shop for all things Latin/Hispanic/Mexican
You have to give it to marketers for always trying to embrace different cultures. So not content with giving us Currito, Tostitos and fajita dinners from Old El Paso, they are giving us Rogue’s Chipotle Ale, the only thing I can possibly think of to wash down fake Mexican food.
Salud!
Photo: Laura Martínez
Burrito-loving Americans should be up in arms: Chipotle Mexican Grill, which owns and operates nearly 1,100 outlets across the U.S., has been forced to let go of hundreds of workers amid an immigration probe that has spread to other states. According to the Wall Street Journal:
“Hundreds of workers were dismissed in Minnesota, where Chipotle has about 50 restaurants and employs about 1,200 people, after the company received notices of ‘suspect documents’ for them from ICE.”
I don’t know you but I fear for the “integrity” of my meal. If not a Mexican, who is going to be rolling my burritos from now on? a Puerto Rican? a Texan? No, señor!
Taco Bell’s president Greg Creed did not want to miss the opportunity to include U.S. Hispanics in his staunch defense of his restaurant’s “beef.” But instead of embarrassing himself pretending to speak Spanish like some people we know, he took the safe road of subtitles.
Watch him stand by his “beef,” which contains a delicious mixture of beef, water (to keep it “moist and juicy,) seasoning, salt, chilli, pepper, onion, powder, oats, lecithin, sugar, spices, Maltodextrin, autolyzed yeast extract, citric acid, caramel color, Silicone dioxide, yeast, salt, sodium phosphates and modified corn starch. Yeah, just like the one your abuela prepares at home.
Maltodextring AND silicone dioxide???!!! That’s gotta be good!
Ah…. Mexico! How I love your food, your beverages, your liquefieds (licuados) and -more importantly- your English-language menus.
Photo: Laura Martínez (Chiapa de Corzo, CHIS.)
Forget everything you know about Hispanic marketing. New York-based Calvary Hospital knows that offering a first rate -and world renowned- health care is not enough: One must never forget to offer patients a hearty concoction made up of soaked tripe and vegetables.
Per Connie DeJesus’ testimony: “Calvary Hospital restored my husband’s spirit with a world renowned care. And a mondongo soup!”
El Diario La Prensa 09/08/2010
Move over Joe & Iman. The Australian pair might have prepared the world’s largest burger, but that beauty pales in comparison with what Mexico City has put together: Meet (or shall I say ‘meat’?) the 40-meter beef taco. So big and delicious, it will make all our troubles go away.
¡Viva el Bicentenario!
It was just a matter of time before food makers jumped on the Columbia-trend-wagon.
See? First the Washington Post wrote a story about Columbia’s Free Trade Agreement and then CBS called Shakira the ‘Columbian Carrie Bradshaw.’ And now, Nuestro Queso, LLC, a small outlet in Hackensack, N.J. which cannot even spell its own name on the company’s URL, is peddling Queso Fresco Columbiano.
Wait! If it’s fresh and Columbian, shouldn’t we call it Queso Freshman instead?
[and don’t get me started on “El Pueblano” but that’s another story…]
Talk about a gutsy commercial!
Yakult’s first Spanish-language effort -via Siltanen & Partners Agency– features a very happy-looking woman, who apparently loooooves hanging out with her large intestine. Not only she wakes up with this thing in her bed, but she seems to have it always around; cleaning the house, flying a kite, setting up the Christmas tree, riding a horse and even holding hands together while walking on the beach. ¡Guácala!
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OK, so if you thought your weekend sucked, consider this: While you and I were enjoying our typical Sunday breakfast, two beautiful Obama girls were having a delightful Sunday lunch with none other than the mismísimo King of Spain -and wife.
According to AP:
“Chargrilled turbot” AND “Andalusian-style chilled gazpacho”? Gee! Next time you feel like boasting about your Sunday brunch… Please, pause a little and show some respect … digo, unless you tell me you actually had all that fancy shit for brunch. I mean, come on!
Say what you want about [legal or illegal] immigration. Mexicans are taking over New York City. Fast.
Proof of it is this wall advertising promoting ricos tacos de carnitas in Sunset Park, Brooklyn, also available para delivery.
I don’t know you, but I’m happy to know New York City pigs look quite happy while swimming in a cazuela of boiling oil.
Photo taken by Laura Martínez, who came across this “eatery” at Newark’s International Airport, but wisely decided to have her fix of fake Mexican food at next door’s Chili’s.
You might be busy celebrating National Hot Dog Month (July) but Latina stunner Vida Guerra opted for making a veggie statement.
The model this week was spotted handing veggie hot-dogs in Washington, D.C. wearing -what else?- a chili-pepper string bikini.
This blogger, of course, has decided to support the cause, but my followers will have to wait a bit… [I am working on my guajillo bikini, which should take a while to put together. If that doesn’t work, I will dig up my pasilla one-piece and be done with the whole thing.]
Walking around Bruge, Belgium this morning, I came across these chocolates, which –the locals assured me– are the real thing.
So… I guess that is what everybody meant when they talked about chocolate belga. Belga. Got it?
And that is not all. Barely a few blocks away I came across the Chocola-tits…
¡Ah… la sensualidad europea!
Forget all about Hispanic cheese and lettuce. You know your neighborhood supermarket is genuinely targeting Mexicans when its soda aisle devotes space to the real thing.
Photo taken at Wegmans in Ithaca, N.Y. by Polo Aristoy
Ah…. marketing minds never stop working!
In the latest effort to tap into Hispanics’ fat wallets -and even fatter selves– restaurant chain Olive Garden is sending Univision’s Don Francisco to Tuscany, because it’s there -and not on the Food Network- where the company trains its chefs. According to Advertising Age:
The legendary TV host will visit Olive Garden’s Culinary Institute in Tuscany in a segment airing this Saturday night on Sábado Gigante. He accompanies Margarita Ibarra, the young chef who won Olive Garden’s “Cocinando un Sueño” (“Cooking a Dream”) contest.
But wait! Olive Garden’s Hispanic effort doesn’t stop there. The company is proud to tell us that all its 600 restaurants have menus in Spanish, which is, like, great, because Hispanics might not know Lasagna is Lasaña and Pasta Primavera is, well, Pasta Primavera.
That’s it. I’m getting hungry, so I’m off to my nearest Olive Garden to get a taste of Don Francisco-endorsed food and pretend I never heard about Dr. Manny.
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