Category: Food

Chipotle Grill Under Scrutiny by ICE: Now Who’s Going to Roll my Burritos?

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Burrito-loving Americans should be up in arms: Chipotle Mexican Grill, which owns and operates nearly 1,100 outlets across the U.S., has been forced to let go of hundreds of workers amid an immigration probe that has spread to other states. According to the Wall Street Journal:

“Hundreds of workers were dismissed in Minnesota, where Chipotle has about 50 restaurants and employs about 1,200 people, after the company received notices of ‘suspect documents’ for them from ICE.”

I don’t know you but I fear for the “integrity” of my meal. If not a Mexican, who is going to be rolling my burritos from now on? a Puerto Rican? a Texan? No, señor!

Greg Creed Stands by His ‘Beef’…Even in Spanish

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Taco Bell’s president Greg Creed did not want to miss the opportunity to include U.S. Hispanics in his staunch defense of his restaurant’s “beef.” But instead of embarrassing himself pretending to speak Spanish like some people we know, he took the safe road of subtitles.

Watch him stand by his “beef,” which contains a delicious mixture of beef, water (to keep it “moist and juicy,) seasoning, salt, chilli, pepper, onion, powder, oats, lecithin, sugar, spices, Maltodextrin, autolyzed yeast extract, citric acid, caramel color, Silicone dioxide, yeast, salt, sodium phosphates and modified corn starch. Yeah, just like the one your abuela prepares at home.

Maltodextring AND silicone dioxide???!!!  That’s gotta be good!

Marketing Health Care En Español: Right Mix of Tripe Stew, Vegetables and Exclamation Points

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Forget everything you know about Hispanic marketing. New York-based Calvary Hospital knows that offering a first rate -and world renowned- health care is not enough: One must never forget to offer patients a hearty concoction made up of soaked tripe and vegetables.

Per Connie DeJesus’ testimony: “Calvary Hospital restored my husband’s spirit with a world renowned care. And a mondongo soup!”

El Diario La Prensa 09/08/2010

Finally! Food Makers Understand the Importance of Marketing Columbian Stuff

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It was just a matter of time before food makers jumped on the Columbia-trend-wagon.

See? First the Washington Post wrote a story about Columbia’s Free Trade Agreement and then CBS called Shakira the ‘Columbian Carrie Bradshaw.’ And now, Nuestro Queso, LLC, a small outlet in Hackensack, N.J. which cannot even spell its own name on the company’s URL, is peddling Queso Fresco Columbiano.

Wait! If it’s fresh and Columbian, shouldn’t we call it Queso Freshman instead?

[and don’t get me started on “El Pueblano” but that’s another story…]

Yakult Wants You to Have Fun With Your Intestine

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Talk about a gutsy commercial!

Yakult’s first Spanish-language effort -via Siltanen & Partners Agency– features a very happy-looking woman, who apparently loooooves hanging out with her large intestine. Not only she wakes up with this thing in her bed, but she seems to have it always around; cleaning the house, flying a kite, setting up the Christmas tree, riding a horse and even holding hands together while walking on the beach. ¡Guácala!

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Michelle and Sasha Obama Had Sunday Lunch in Spain… And it Was Much Nicer than Yours

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"Oh, what a wonderful brown little person we have here!"

OK, so if you thought your weekend sucked, consider this: While you and I were enjoying our typical Sunday breakfast, two beautiful Obama girls were having a delightful Sunday lunch with none other than the mismísimo King of Spain -and wife.

According to AP:

Lunch was Andalusian-style chilled gazpacho soup, chargrilled turbot, veal escalopes with mustard, Oriental rice with sauteed mushrooms, a Mallorca-style vegetable ratatouille and sliced fruit with ice cream, accompanied by wines from the northern regions of Rueda and Rioja.”

“Chargrilled turbot” AND “Andalusian-style chilled gazpacho”? Gee! Next time you feel like boasting about your Sunday brunch… Please, pause a little and show some respect … digo, unless you tell me you actually had all that fancy shit for brunch. I mean, come on!

Veggie Latina Pitches Alternative to National Hot Dog Month, Wears Chili Pepper Bikini

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You might be busy celebrating National Hot Dog Month (July) but Latina stunner Vida Guerra opted for making a veggie statement.

The model this week was spotted handing veggie hot-dogs in Washington, D.C. wearing -what else?- a chili-pepper string bikini.

This blogger, of course, has decided to support the cause, but my followers will have to wait a bit… [I am working on my guajillo bikini, which should take a while to put together. If that doesn’t work, I will dig up my pasilla one-piece and be done with the whole thing.]

Don Francisco Wants You to Eat “Italian” Food

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Ah…. marketing minds never stop working!

In the latest effort to tap into Hispanics’ fat wallets -and even fatter selves– restaurant chain Olive Garden is sending Univision’s Don Francisco to Tuscany, because it’s there -and not on the Food Network- where the company trains its chefs. According to Advertising Age:

The legendary TV host will visit Olive Garden’s Culinary Institute in Tuscany in a segment airing this Saturday night on Sábado Gigante. He accompanies Margarita Ibarra, the young chef who won Olive Garden’s “Cocinando un Sueño” (“Cooking a Dream”) contest.

But wait! Olive Garden’s Hispanic effort doesn’t stop there. The company is proud to tell us that all its 600 restaurants have menus in Spanish, which is, like, great, because Hispanics might not know Lasagna is Lasaña and Pasta Primavera is, well, Pasta Primavera.

That’s it. I’m getting hungry, so I’m off to my nearest Olive Garden to get a taste of Don Francisco-endorsed food and pretend I never heard about Dr. Manny.

U.S. ‘Taqueros’ Join Immigration Cause

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I always knew there was nothing like a good taco to get people moving. That is why I was happy to learn about Tacos for Justice, an initiative launched by a group of food vendors to raise money towards the fight for immigration reform.

According to California’s Valley Star, taco vendors are giving discounts to customers and at the same time contributing to the national Immigrant Justice Campaign by accepting coupons at their taco trucks and restaurants throughout the country.

As of March 18, three days before Sunday’s march for Immigration Reform in Washington, D.C., more than one million discount coupons to participating restaurants and lunch trucks had been distributed.

This blogger will gladly participate, but can I get a torta ahogada, instead?