I mean… Excuse-me? ¿Cómo dijo?
Category: Marketing & Advertising
Nothing Like a ‘Chapo’ Coffee to Start your Day in Mexico
Awwww, Mexicans: How can anybody not like us?
Mexicans are Loving this Campbell’s Star Wars Soup Commercial. Can you Guess Why?
Speaking of Mexican Star Wars, there is a new Campbell’s Soup ad making the rounds on the Internet, particularly among Mexicans like myself who grew up convinced that Star Wars‘ adorable R2D2 droid was actually called Arturito.
I am not a fan of canned soup, but I think the ad is quite clever. Now: Do you think it was meant to throw in a “universal insight” in hopes of capturing U.S. Hispanics or was it a pure fluke?
Watch and decide for yourself*
- Oh, and try to avoid some of the comments on the YouTube page. Some of them are quite pathetic.
Hat tip: Marco López
Indigenous Community in Oaxaca Responds to Coca-Cola: ‘We Didn’t Use to Have Diabetes’
This happened.
On the heels of Coca-Cola pulling its controversial ad featuring a group of white Mexican kids bringing hope — and sugary drinks — to an indigenous community in Oaxaca, a group of mixe indians from the town of Totontepec came on to share their own message.
Using the same footage of the now infamous Coca-Cola spot, the mixes take the stage to share stories about their community’s lack of water and an alarming increase in diabetes levels, brought about by — what else? — sugary drinks like Coca-Cola. Among other things, their message (in mixe language featuring Spanish subtitles) includes the following statement by one local student:
“Fifty years ago, cases of diabetes type 2 in our indian communities were rare; now they begin to be an epidemic. In order to remain united, we must preserve our dignity, our health and our culture. In Oaxaca, we drink tejare, tea and clean water.”
News of the spot was first reported by SinEmbargo.com.mx in Mexico. Here’s the video, in mixe language with subtitles in Spanish. Stay tuned as I will be translating the whole message very soon. I just need to get this out for the sake of giving the mixes the space they deserve.
The Wait is Over: ‘Telenovela’ Premieres December 7 on NBC
Eva Longoria (aka La Prieta Faya and this blogger’s favorite retroacculturated Latina) is like super excited, because NBC on Monday Dec. 7 will premiere Telenovela, a 13-episode comedy that promises a lot of drama along with “passion, betrayal and raw sexuality.”
As this blog reported earlier, the show tells the story of a telenovela star who doesn’t speak Spanish, which is just perfect, since we all know Ms. Longoria is not particularly fluent in the language of Cervantes.
I will watch at least the first episode of this thing (for research purposes, you know?). But I still think it’s a pity NBC didn’t cast Erick Estrada as her co-star in Telenovela. After all Mr. Estrada is the only actual telenovela actor who was able to get away with making an entire telenovela despite his very poor command of Spanish.
See? This is what NBC viewers will be missing.
Mainstream Media ‘Discovers’ Coke’s Embarrassing Mexico Ad; Coke Takes Video Down, Refuses to Make Comments
Remember this blog’s posting from Nov. 26, 2015?
Not many people paid attention then, I know. It kind of went unnoticed for a while, as I suspect a lot of you, people, were busy eating turkey or crushing fellow shoppers to get a discounted OLED TV or whatever it is you do on Thanksgiving Weekend.
Fortunately, a few independent blogs, including my compadres at Latino Rebels and other high-profile writers did pay attention and the brouhaha finally blew up con Coca-Cola’s face right around Tuesday Dec. 1, 2015. This was the day when the soft drinks giant decided to pull its ad from YouTube — or more accurately decided to “make it private,” so that neither you or me would have to see that horror again.
Here are only a few of the articles posted by mainstream media on the issue –in chronological order:
See? I knew I was not crazy (or at least I’m not THAT crazy.) This sh•t was so out of whack that it needed to be stopped — or at least made it private, so Coca-Cola and its Mexican agency, can go on and pursue their creative advertising prizes or whatever it is they do.
Just, please, leave the Mixe community alone, will you?
I wish you didn’t have to see this again, but in case you missed it, this blogger’s friends at Latino Rebels have you covered
White Mexican Kids Bring Coke, a Smile, and a Pat on the Shoulder to Indigenous Community
This is wrong in so many levels, that I’m just going to leave it here.
I am speechless. I am without speech.
WATCH. CRINGE. DON’T REPEAT
Disneyland: Now Peddling Elotes, Because Hispanic Marketing
I might be Mexican, but when I think of the magical kingdom of Disneyland, the last thing that comes to mind is a “street style” elote con chile *and* a colorful piñata/sarape background.
How’s that for cultural appropriation?
America Seems Determined to Have me Self-Deport
Really, Whole Foods? Kaleamole? You have got to be kidding me.
Where’s the Mexican-jumping-out-window emoji when you need it?
Are You Guys Ready for Creme-Filled OREO Churros? I’m NOT
And just when I thought marketers had ran out of ridiculous, Hispanic-themed “foodstuffs,” corporate America is proud to introduce the Creme-filled OREO Churros, which according to a very detailed and unnecessary long press release, have “a crispy exterior, warm soft interior and real OREO cookie pieces in every bite.”
The “innovative snack” (LOL) will be sold nationwide starting immediately.
I cannot wait to… pass on these things.
Dear MSNBC’s ‘Morning Joe:’ It’s Colombia, Not Columbia
So… Upon hearing about the exclusive coverage of El Trumpo’s first radio ads, I promptly went to MSNBC’s Morning Joe to see what the whole fuss was all about.
Alas, I was not even able to hear what I’m sure was a bunch of senseless rants by El Trumpo, because a more urgent thing caught this blogger’s attention: Despite my years-long, relentless campaign, MSNBC insists in calling Colombia Columbia.
Pay attention, Morning Joe, if you don’t want me to start calling you Morning Juan.
#ItsColombiaNotColumbia
‘Tamales en Bolsita:’ Because Nothing is Sacred Anymore
Photo: RichoGoma
German Wins Mexico Grand Prix; Celebrates the Only Way Possible: Drinking, Donning Sombrero
- Blogger’s Note: Please limit your “he-must-apologize” rhetoric within the U.S. territory
¡Ajúa!
Via: BBC Sports
Ferrari Preps for Mexican Grand Prix with Hilarious Promo Chuck-Full of Stereotypes
As Scuderia Ferrari prepares for the upcoming Mexico Grand Prix, Mexico born Ferrari racer Esteban Gutiérrez gives team members Vettel y Raikkonen a quick — and hilarious — 5-step tutorial on how to prepare for Mexico.
- Learn the importance of güey and hecho la mocha
- How to properly eat a taco (hint: stick your ass a little bit)
- How read the Aztec calendar
- Learn to sing with a mariachi
- Pick the right sombrero (i.e. a racing helmet, of course!)
¡Ajúa!
Hat tip: Lorenzo Parro
Ready for Halloween? El Chapo Full Costume is Here. And it’s Awesome
My people have done it my friends.
Not content with giving the world the spectacular Kim Kardashian and Donald Trump piñatas, Mexicans are now jumping on the Halloween bandwagon with the all-inclusive El Chapo full costume, which comes complete with a latex mask and a traditional white-and-black striped prison uniform that reads — what else? — #NoEraPenalDeMaximaSeguridad.
El Chapo’s costume is available on sites, including Mercado Libre, retailing for about $25*
*Tunnel and bird NOT included
Via: Fusion
