A night with beautiful people

people50.jpg

Lots of beautiful -and some not-so-beautiful- people gathered last night at the Splashlight Studios in Manhattan for the annual star extravaganza also known as the “People en Español” party.

This blogger had a few too many to remember (or maybe she choses not to remember), the bad and the ugly so let’s highlight some of the good.

-The party could also have been called “The City’s Most Beautiful Bartenders.”

-Jackie, como siempre, looked ravishing! This time in a sexy red dress, and with visibly less pounds than a couple of weeks ago.

-Oswald Mendez introduced this blogger to the “hottest ass in Hispanic advertising” (and It’s not who you think)

-This blogger made it home in one piece (barely) and woke up to some good -and serious- news: According to the latest data from the U.S. Census,the nation’s minority population reached 100.7 million, with Hispanics still the largest group, with 44.3 million.

OK, maybe not all the 44.3 million are beautiful … but algo es algo!

Oh, and by the way; a preliminary agreement was reached among senators from both parties, leaving the doors opened to an immigration reform. Want more? Wolfowitz has finally resigned his post at the World Bank. Such good things happened while we were all too busy partying! (Still waiting on Gonzales, though)

Hispanic TV Upfronts: Chismes Part II

Univision’s upfront presentation this year was a sea of change from last year’s, when tensions with programming partner Grupo Televisa were more than evident.

Unlike last year, this time Televisa offered up its talent for the star-studded celebration –including marketing pop phenomenon Rebelde (What is it with these kids anyway? they cannot even sing!).

Also, we spotted Haim Saban entering and leaving the presentation with Alfonso de Angoitia, Azcarraga’s right hand side man.

However, during a press conference, Univision’s new chief Joe Uva had no comment at a reporter’s question about a pending litigation with Televisa and the upcoming federal jury trial on October 31, which revolves around Univision’s alleged programming license violation. Another contentious topic, online rights, wes also out of bounds: Mr. Uva had no comment.

“Univision executives will not discuss matters related to pending litigations, so if your questions are related to that, please abstain,” was the quick intervention from Univision’s always efficient CMO.

Hispanic TV Upfronts: Chismes Part I

Forget Barbara Bermudo and Jackie Guerrido. This afternoon, during Univision’s upfront presentation at Time Warner Center, the ones making heads turn were some top media and advertising executives who have been shedding some serious pounds lately to look good and slim for the occasion.

Kudos to Manny Vidal, Alex Lopez-Negrete and Otto Padron for losing those extra pounds. What’s their secret, really? It’s gotta be the exercise and excess work cause they were all nibbling at the mini empanadas as if there was no tomorrow.

One of these characters (pardon, but will not say which) said he’s still working on losing some more weight: “I will not stop until the gay guys start chasing me!”. Ay, ay, ay!

El Gordo y la Flaca of Hispanic Advertising

The Hispanic television upfronts are always great for networking. For several days, you get to share food and drinks (sometimes too many) with some of the main players in Hispanic media and advertising. But besides the fun, there’s never really much in the area of news or ideas to come out of these events.

Until today.

This morning, right before Fox Sports en Español’s upfront presentation at Cipriani, an advertising exec I like and admire suggested I become something like “El Gordo y la Flaca” of Hispanic media and advertising. If you know El Gordo y la Flaca, you know that nothing escapes them when it comes to Latino celebrities. So, this exec told me, I should try to do the same with the chismes surrounding Hispanic media.

I guess that was sort of what I attempted when I started this blog, but I couldn’t have put it better. That might be my true calling and perhaps my new title: Latino Media & Advertising Gossiper. After all, serious journalism seems so pasee these days.

Of course I will need your input -and chismes- to make it happen. Write to me, even if you wish to remain anonymous. Who knows? this “business” might prosper someday to hire my very own team of paparazzi.

Stay tuned for highlights on Azteca America, Telemundo and Univision upfront presentations in New York City. 

Have visa — will rent

The good thing about immigration-related stories is that they still manage to surprise me.

Take Farmers Branch, a suburb of Dallas with a population of 27,000. According to the New York Times, some 6,000 residents of the suburb this week voted on a contentious proposal to ban landlords from renting apartments to illegal immigrants. 68 percent voted in favor of the ban.

I wonder if those same voters in favor of the ban will be happy to have their gardeners, maids and cook sleeping in parks. Well, after all Dallas is no New York so they might be able to endure the weather.

One more fun fact about Farmers Branch. It is one of 88 municipalities in 27 states that have tried to pass rental bans or English-only provisions aimed at illegal immigrants since 2006.

Want a $5 empanada? go to the Bronx

Go Yankees!

A new concession stand at the venerable Yankee Stadium is now offering “Latin food” (though I still don’t know what that means!)

According to a story today in the New York Times, the food at “Salsa on the Go” is prepared by the Bronx-based Salsa Caterers and Special Events, using ingredients and products from Goya Foods, the largest Hispanic-owned food company in the country.

What’s funny about the new concession stand is that it, well, stands in the field-level food court in Section 20, in a space where corned beef and pastrami sandwiches used to be sold.

But don’t get too excited about the new flavor addition. The prices are not Bronx-like: $5 for a cheese empanada and $9.75 for a Cuban sandwich.

Whatever happened to the $1 hot-dog?

Moore is ‘less’ after Cuba visit, says U.S.

moore103002_big.jpg

Well, it’s not only high-school professors that have to pay the price of going to Cuba for educational purposes.

Oscar-winning director Michael Moore is now being investigated by the U.S. Treasury Department after he took a group of rescue workers on a trip to Cuba — presumably in violation of a government travel ban to the island.

According to Chinese news agency Xinhua, Moore traveled to Cuba in February with a number of former ailing workers to shoot a segment for his upcoming documentary Sicko, which is expected to assault U.S. healthcare system in much the same way as Bowling for Columbine, Fahrenheit 9/11 and Roger and Me.

Doesn’t the U.S. Treasury Department have other more interesting “evil doers” to go after? Leave the teachers -and movie people- alone!

Univision Radio’s ‘Highest Standards’

Just when we thought only mainstream media was concerned about punishing un-politically correct people -and comments- Univision Radio this week said it suspended The Luis Jiménez Show for a month, following the hosts’ anti-gay slurs on May 1.

According to press reports, Jiménez and his co-hosts on May 1 performed “Las Patas” (The Dykes), a song in which they used homophobic slurs and ridiculed lesbians. Later during that same program, the show introduced an offensive stereotypical gay character called “Chef Pepín.” Jiménez then ridiculed and verbally abused Chef Pepín for being gay, saying, “Cállate pato” (Shut up, faggot).

In applauding the decision, the Gay & Lesbian Alliance Against Defamation (GLAAD) this week said it has scheduled a meeting with Univision Radio’s production team in New York. One can only wonder what will happen during the meeting: would Jimenez get a slap in the hand? would they apologize in public?

Regardless the outcome, I could not help but cracking up after reading Univision Radio’s official statement: “Univision Radio has suspended Luis Jimenez for inappropriate comments made during a recent broadcast of his early-morning program. While Univision Radio encourages innovative and fresh programming ideas, it takes seriously its responsibility to provide information and entertainment that adheres to the highest standards.”

Highest standards? Common! didn’t Univision know what El Vacilón de la Mañana was all about when they snatched Jiménez from SBS? They gotta be kidding us!

Good-bye Big Juan

Hispanic leaders in Ohio can now be happy. The local radio station WLW has agreed to bring down a billboard considered by many as offensive.

juan2.jpg

The culprit is a huge billboard showing a donkey and a man wearing a Mexican sombrero and dark moustache under a sign that reads “The Big Juan.” See? the radio station’s slogan is actually “The Big One,” thus the play on words.

As usual, the main complain had to do with the use of stereotypes and what the gringos at the station thought was the way Mexicans look. Now, if you ask me I think “The Big Juan” thing is actually quite funny, but if WLW wanted to be accurate, instead of bringing down the billboard it could have just replaced the donkey with an SUV or, even better, a Hummer. That would make Juan your “typical” Mexican in the U.S.

As far as the flag is concerned, it could very well become the bumper sticker. Ajúa!!!

Quatro? Cuarto? No, it’s Cinco de Mayo!

Speaking today at the White House, Mr. Bush made one of his typical “funny” remarks about Cinco de Mayo.

“Thank you for coming. Welcome to El Jardin de las Rosas [sic]. It’s a great place to celebrate Cinco de Mayo. As a matter of fact, I’ve been looking forward to celebrating this so much that we decided to have our own Cuatro de Mayo. (Laughter.)”

I’m not sure about funny, but you have to give it to Mr. Bush for making the effort of correcting his numbers. In case you don’t remember, this is what he said during the exact same celebration in May 5, 2005.

“I always look forward to Cinco de Mayo, especially because it gives me a chance to practice my Spanish. My only problem this year is I scheduled the dinner on quarto de Mayo. [sic] Next year I’m going to have to work on my math.”

Not bad for a guy with a pretty busy schedule. Now that he knows it’s “Cuatro” and not “Quarto”, maybe he’ll want to work on making his speeches less dull.

Of marketing and “Hispanic food”

Marketing is so powerful that it can turn a small, humble kind of spice into the main component of thousands (yes, thousands!) of “Hispanic foods” in the U.S.

At least that is what marketers want you to believe. An article in today’s online edition of Newsday says that the number of chipotle-flavored menu items at national restaurant chains had tripled to 2,800 between 2004 and 2005. I cannot even begin to imagine where on earth is chipotle ending up (ice cream? cookies? drinks?) I hate to spoil the party, but I was born, raised and fed in Mexico, by real Mexican people and cooks, and I don’t think I can count more than 10 chipotle-based dishes.

chipotle1.jpg

The article, aptly headlined “Olé to Hispanic flavors” also talks about another great innovation by Tyson Foods Inc.: thinly-sliced beef intended for “Hispanic dishes such as fajitas.” I wonder why my mom still spends so much time with the knife…

Of course the piece also mentions Dulce de Leche Oreos and lime-flavored beer as examples of marketers “adapting” to Hispanic tastes -even though I’ve never seen anybody in Latin America eat any of those. And don’t get me started on the concept of “Hispanic foods”… What is that anyway?

Why we love …

univision-l.gif

You might think whatever you want of Univision, but one thing is indisputable: It has perfected the art of marketing itself.

Univision Communications is one of the nation’s largest buyers of Spanish-language media, promoting its properties on TV, radio and the Internet. And now it has invited users to be the unwilling promoters of its programming.

In a recent effort to join the trend of User Generated Content, Univision has launched “Yo Amo a Univision,” a self-promoting contest that invites viewers to create and send a 1-minute video explaining why they love Univision.

A few chosen ones have seen their creations aired lately during popular shows such as El Gordo y la Flaca and Primer Impacto, quickly becoming part of the network’s powerful marketing machine.

In one recent video, a guy with an obvious Mexican accent appears bubbly and happy on camera saying “…Hijo’ela! amo Univision porque tiene programas bien chidos,” closing with a heart-wrenching, Mariachi-style declaration of true love: “Ojala no me lo quiten, porque me voy a poner a llorar.” (I hope they don’t take it [Univision] away from me, because I will burst into tears.”

Cheesy? sure. And wickedly brilliant.

Here we go: Now it’s ‘Cinco de Mayo Barbie’

barbie.jpg

I was really hoping to ignore the “holiday” altogether, but a recent announcement by Mattel was just too good to be true.

Turns out that this year the giant toy maker is launching a new -revised- version of a Cinco de Mayo Barbie. Yep, she’s cute, she looks very “Mexican” and she surely looks proud to have won over the French in some obscure battle in Puebla. (I guess she could very well compete for the popular Nuestra Belleza Latina crown).

What’s interesting though is that — at least according to a story in the San Antonio Express News — in human form, these Barbies would be 7 feet tall, have a bust size of 44 inches, a 17-inch waist and hips that lie at 40 inches.

Meanwhile, Latinas, who come in all colors, sizes and shapes, are more likely to fall in the “average category” as reported by the U.S. Department of Health and Human Services, which is 5-foot-3 and 152 pounds, according to the article.

Oh well, flat-chested, short (rather vertically-challenged) Latinas can have a few moments of happiness for only $19.95 a piece.

People, pomp and circumstances…

people50.jpg

Ok, I didn’t make it to People en Español‘s 50 Most Beautiful People issue (again!) so I might as well bitch a little bit about it … oh well, not that much.

Actually, the June 2007 looks quite nice, with four very beautiful people gracing the cover: Angélica Vale, Adamaris López (again?) Alejandro Fernández and… Beyoncé Knowles. Yes! this gorgeous fortunate non-Latina made it to the list as an “honorary beautiful one,” as the editors explain, for her duo with Fernández in the hit song of Telemundo’s novela El Zorro and her recent CD featuring six songs in Spanish.

In reading the details about the photo session that took place around this year’s Bellos edition, though, I could not help but notice that at some point Beyoncé is referred to as the “African American diva.” So far so good. But turn to page 218 and you will find an interview with another beauty, Ana de la Reguera, who speaks candidly about her life and … body:

— “… Quisiera tener más largas las piernas. Y también tener la pompa parada, me hubiera encantado tenerla como las negritas.”

What?? Which negritas is she talking about? I might have missed something so I’ll get back to the list, count the “pompas paradas” and see how many of those belong to “little black women”. So far, I see a lot of pompas, but not very “negritas”, they’re rather morenitas.

Bloomberg goes to Mexico

mexico.jpg

Where does New York City turn to learn how to deal with lots and lots of poor people? Mexico, of course: we have a solid 50% of the population living in poverty, and one fifth living in extreme poverty, according to the World Bank.

So, Mayor Michael Bloomberg today begins a brief tour around Mexico City in hopes to learn something (anything) about such a phenomenom and how to fight it.

One program under the mayor’s radar is “Oportunidades,” under which poor families get paid for meeting certain goals such as attending parent-teacher conferences, getting medical checkups or holding down a full-time job.

What’s wrong with that? well, for starters most poor people in Mexico cannot attend parent-teacher conferences or get medical checkups simply because they live in communities with no schools or medical facilities; and don’t get me started on the “holding a full-time job.” In case you’ve missed it, the last sexenio left thousands of middle-class professionals without a job, full-time or not. (The poor don’t have jobs, period.)

Maybe Mr. Bloomberg ignores that a lot of those people he’s hoping to visit this week are already planning their trip North of the Border.

Mmmmm, maybe what he really wants to get out of this Mexico adventure is to learn how to actually –and literally– make the poor go away. Tricky guy, always ahead of the curve!