Sometimes I Think Marketers are Just Screwing with My Head

Wait. What?!
Wait. What?!

So, there I was, minding my own business; walking the streets of Manhattan; thinking about a God whose naughtiness might have escaped me when, suddenly, out of the blue, boom! I bump into a 3-meter-high advertisement for Pito Rico, a seemingly real product hailing from Puerto Rico, promising a night-long fiesta.

At first I thought someone was just screwing with my head, putting things out there for the pure enjoyment of this blog’s readers.

But no. Not only this “Pito Rico” exists; this thing has its own Website and is coming to a liquor store near us!

Photo: Laura Martínez, Harlem, NY 2015

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