Mexico Creates ‘Tequila Cloud’ to Attract German Tourists. Yep.

I’m way too busy this week with so-called “real work,” but I just needed to let everybody know that the Mexican government has launched a new tourism campaign that involves a cloud that rains not water but … tequila.

Sí, señor. The campaign — crafted by Lapiz and first demonstrated at a special art exhibit in Berlin — used “ultrasonic humidifiers to vibrate tequila at a frequency that actually turned it into visible mist.” This mist is then condensed into liquid form, which falls as raindrops and basically means you can get your caballito ready, put it under the cloud and drink like there is no mañana. ¡Prost!

The reason behind all this, says the Mexican government, is simple: To tempt rain-soaked Germans to visit sunny Mexico in the dead of winter.

Go figure.

Via: LeoBurnett