Meanwhile on the Web…

And speaking about the media and covering what really matters, more than 180,000 people have logged onto celebrity-news Web site http://www.tmz.com to cast their vote on one important issue: whether Salma Hayek’s boobs are real or not.

The verdict is not great for my paisana, with only 53 percent saying ‘yes, they are the real thing’. To see for yourself and make an informed decision, you can even access before and after pictures on the subject.

As for me, I decided not to cast my vote … yet. I’ll wait for after the birth of her first child to avoid any confusion. In the meantime, I’ll keep scouring over the media looking for stuff to be on top of the news.

What else is on TV?

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Thank God I speak English, because if I had to rely on Spanish-language television to be informed, I would think that besides the death of Antonio Aguilar, nothing else has happened on this planet.

The Mexican singer died at age 88 on June 19, and as of today (Friday June 22) nothing else has been on Hispanic television. And I don’t mean only the chismes shows. Since Tuesday, both Univision and Telemundo have opened their nightly newscasts with the details of Aguilar’s death; and for 48 hours straight, daily shows such as Telemundo’s Cotorreando and Escandalo TV have devoted one-hour specials to the event. The coverage has become ridiculously detailed, and some reporters went as far as to shed some tears on live television.

“What would Latinos be watching otherwise?,” my mom –who is visiting from Mexico– asked me. “Is there anything else?”. I was sorry to tell her there was nothing much, at least not in Spanish, the only language she understands.

Don’t get me wrong, I think the death of Antonio Aguilar was worth making it to the news but, how much longer do Spanish speakers have to hear about this?

Spanish-language TV gets animated

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I feel bad for Mr. Schwarznegger, but Spanish-language TV is just about to get even more viewers (yep, more of those lazy Latinos who don’t want to learn English).

El Chavo del Ocho, the popular Mexican sitcom that follows the tribulations of an 8-year-old homeless kid living in a vecindad, is now to be released in animated form in the U.S. Fifty-two half hour episodes already launched throughout Mexico and Latin America in the fall.

During a brief visit to New York City this week, the show’s creator and producer, Roberto Gómez Bolaños, told reporters the first 26 episodes will be ready to be shown this winter.

Don’t worry, Mr. Governator: plans call for El Chavo to be dubbed into English in the near future.

P&G’s latest finding: Latinos love to smell

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You may not know this, but we Hispanics are “avid scent seekers.”

That is according to Procter & Gamble, which worked closely with “smell expert” Dr. Alan Hirsch in determining the impact of scents in Latinos’ moods. The result of such exhaustive research is a partnership with Target stores, announced this week, to “Inspire the living environments of Hispanic consumers with scent tips”

I’m not sure exactly what that means but it smells like a plot to push Tide, Febreze, Bounce, Cascade and Downy among “my people.” Funnily enough, after reading the release to my mom (the ultimate Latino housewife) she emphatically said “That’s not true!… I use Clorox all the time, y huele a rayos!”

Procter & Gamble’s “insight” reminded me of that of Coor’s, which recently found out we Latinos are particularly sensitive to “cold” when it comes to drinking beer (“Latinos like it cold”). Or WebMama.com Inc., the search engine marketing company that recently stumbled upon another unprecedented finding: “Hispanics in the U.S. are more comfortable with technology than the general population.”

(Why on earth didn’t I get into marketing? sounds like easy, fun, full of B.S. and certainly better paid than journalism!)

One (Latino) nation under dog

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Latino film lovers brace yourselves! The Walt Disney Co. next year will bring you South of the Border, featuring, among many others, Salma Hayek, Andy García, Cheech Marin, Plácido Domingo, Edward James Olmos and even Univision radio personality Eddie “El Piolín” Sotelo.

But don’t expect anything too politically or socially charged. According to IMDB, the plot of South of the Border, currently in pre-production, can be resumed as follows: “While on vacation in Mexico, Chloe, a ritzy Beverly Hills chihuahua, finds herself lost and in need of assistance in order to get back home.”

Alas, none of the Latino luminaries mentioned above will be giving voice to the main character. The job, says The Hollywood Reporter has already been given to Drew Barrymore.

Ay Chihuahua!

Schwarzenegger was right …

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Arnold Schwarzenegger’s comment this week about immigrants and Spanish television pissed off a lot of proud Latinos and unleashed a series of online (and off line) bashing against the Governator. And because the incident was widely covered, I decided not to blog about it … until now.

On Friday afternoon I turned down an opportunity to go live on national TV to “defend” Spanish-language television during a small debate organized as a result of the brouhaha. My friend, a Washington, D.C.-based entrepreneur and media personality called and asked if I would be interested in taking up the challenge.

Though I ended up not doing it, the possibility got me thinking: how on earth could I go on national television to defend the indefendible? Could I actually make myself available to say publicly that my fellow Latinos (documented or not) should watch Univision and Telemundo?

While I might not agree with the reasons given by Mr. Schwarzenegger for Latinos to turn off Spanish-language TV, I would very strongly encourage them to do so … simply for mental health reasons.

$4.4 billion worth of pupusas

Hoping to change the negative perception some Long Island residents have about the growing Latino community, a pro-immigrant group there this week launched a new advertising campaign, financed by the Horace Hagedorn Foundation. The spots –one of which tries hard to be witty– began airing on Thursday in several Long Island cable stations.

Interestingly, one of the spots revolves around pupusas, as in the Salvadorean tortilla-like corn snack. The pitch? Immigrants contribute with an estimated $4.4 billion to Long Island’s economy. As the commercial states in the end: That’s a whole lot of pupusas.

Long Island Wins –

Piolín goes to Washington

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Univision Radio personality Eddie “Piolín” Sotelo did achieve his goal of gathering over one million letters in support of the passage of a “fair and just” immigration reform bill.

And now, he is taking them to Washington.

“Por la Reforma Migratoria con Piolín,” as the latest pro-immigration campaign is known, included a caravan that departed Wednesday from Los Angeles and is arriving today in Washington, D.C., where Piolín is expected to hand-deliver the letters to members of the Senate and House, including Senator Kennedy, Senator Martinez and Senator Menendez.

Sending off the caravan, known as “Dreams Across America,” was Los Angeles Cardinal Roger Mahony, a longtime supporter of immigrant rights.

Univision has even set up a dedicated blog where users can join the “pioli-caravana” as it travels to its destiny.

One can only hope that those traveling with Piolín have their papers in order, as the much publicized event lately has been the center of attention of everybody, including immigrant busters.

Bolivian president challenges FIFA

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Who says you cannot play soccer de altura?

To contest FIFA’s decision to prohibit international tournaments and World Cup qualifying matches above 8,200 feet (2,500 meters), Bolivian president Evo Morales (shown in green in this AP photo) this week played two soccer matches –one at 6,000 meters (19,700 feet) above sea level, and another one at 5,580– in an improvised field on top of el nevado de Sajama, near the Chilean border.

As most Latin American soccer fans know, FIFA’s decision rules out the capitals of Bolivia, Colombia, Ecuador and the stadiums of leading teams in Peru, Chile and Mexico.

War troubles? try sweetening them up with Splenda

Spanish-language media in the U.S. have never been very good at news analysis; let alone at taking a stand for -or against- issues other than immigration. But when it comes to pairing products and services with heart-wrenching, novela-like programming, Hispanic television is an indisputable leader.

Take the Iraq war and last night’s Soñando Contigo one-hour special on Univision.

Producers of the show brought in U.S. Army Sgt. Rogelio Paredes before being shipped out for his third tour of duty in Iraq. The occasion? to renew his wedding vows on national television, and in front of a live audience. All of this, of course, was made possible by Univision and Splenda … Yep, as in the non-sugar sweetener made by McNeil Nutritionals.

In addition to the public ceremony, Sgt. Paredes’ received a “fantasy getaway” for his immediate family in -where else?- Las Vegas; and to top it all of: a lavish wedding cake sweetened with -what else?- Splenda.

How sweet is that?

I did see the show but in case you missed it, you can read the details in an incredibly long press release.

Why Hispanic media loves “Danny”

You gotta acknowledge Spanish-language media for their relentless coverage of all things Latino in the U.S.

After an exhaustive weekend coverage of the Puerto Rican parade in New York City, Monday’s evening Spanish-language newscasts opened with –what else?– Danny Olivas’ walk on space.

See, it’s not only because Danny is one of the few fortunate ones to have gone on a spacewalk … ever. As luck has it, his grandparents happened to be born in Chihuahua, Mexico, which gives him an enviable spot in the attention of Hispanic media.

Univision news anchor Enrique Gratas last night went as far as to close the segment with the following remark: “It was one small step for Danny Olivas, and a giant leap for the Hispanic community.”

Why? … I wonder.

A blogger’s view of the immigration issue

I don’t visit Spanish-language blogs, mainly because I don’t know many. But one recently caught my attention, especially because the recent publication of the following cartoon stirred many passions, mainly from Latin Americans living in the U.S.

What’s interesting though is that the author of the posting makes a good point: the above behavior is not exclusive to the United States; rather, he says, it’s the immigration policy of the fools.

Corona drinkers of the world, beware!

Can you tell the difference between these two bottles?

It took me a while, actually. But it turns out the Chinese are producing -and exporting- Cerono beer, which looks and feels exactly like Grupo Modelo’s Corona beer. (Of course, the real one is quite tasteless but that’s not the point here).

Mexican anti-piracy authorities are fuming over Beijing-based Beijing Cerono Trade Limited Company, which last year sold more than one million cases of Cerono worldwide.

The problem does not stop there. The Chinese apparently have also come up with their own brand of “tequila” called Platinum Tequila Infusión, which is also being exported to the United States with the label “Made in Mexico.”

Univision ‘spices up’ board of directors

Univision’s board of directors is ready for a taste of salsa. Cuba-born Gloria Estefan has just been named to Univision Communication Inc.’s newly configured board of directors.

Joining the Latin crossover sensation is Henry Cisneros, former mayor of San Antonio and former president and COO of the network.

Looking at the rest of the list, comprised by CEO Joe Uva and representatives from each one of the private-equity firms involved in the buyout, I cannot help but wonder: what exactly do Estefan and Cisneros bring to the table? Perhaps, as my friend says, it’s more the desire to pick a high profile Cuban-American and Mexican-American for the board. ¿Será?

La Doña goes on sale in New York

Clothes, furniture, paintings, jewelry and film memorabilia which belonged to Mexican screen legend María Félix next month will be auctioned in New York City by renowned auction house Christie’s.

The auction comprises over 600 lots, and it includes a Leonora Carrington portrait of María Félix that has never been publicly exhibited and is expected to fetch at least $500,000.

What bidders can expect to find:

–60 paintings, many of which are portraits of La Doña by artists such as Leonora Carrington, Diego Rivera and Antoine Tzapoff.

–Her first piece of Jacob Petit porcelain, a gift from her brother.

–30 lots of Christian Dior

–A pair of gold and turquoise enamel oversize snake earrings by Cartier (starting price: $5,000-$7,000)

–Ariel awards from her acclaimed films Rio Escondido (1948) and Enamorada (1946): $2,000-$3,000 each.

We can only wonder who will bid how much for which piece during the July auction. Stay tuned!