Every single year, for as long as I can remember, American corporations do their best to step up their Cinco de Mayo game by launching one ridiculous thing after the other one. Every. Single. Time.
This year, the contenders for this blog’s Stupidest Cinco de Mayo Marketing Effort Award include Fleming’s Prime Steakhouse, a California eatery that will celebrate the nonsensical, American-made “Mexican holiday” with a $100 margarita.
Sí, señor. One hundred dolaritos for a pinche margarita, which features “premium liquor, including Tequila Herradura Selección Suprema and Grand Marnier Centenaire.”
But wait. How does a mix of Herradura and Grand Marnier justify such a high price? I’m glad you asked!
According to an unnecessarily long press release, the $100 margarita “is served in Baccarat’s uniquely designed Diamant Highball, and guests will be invited to take home the glass in Baccarat’s iconic red box.”
OKAY, then, I guess it all makes sense now.
Kill me now.