Category: Marketing & Advertising

Move Over, Cronut… Here Comes the Tacro, a Croissant-Taco Mashup

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The latest croissant food mashup is “only” $12 apiece! Yes, I said dollars…

Not content with giving us the cronut and the biscuit taco, America is at it again, this time with the “Tacro,” a mashup of a –yes, you guessed it– taco and a croissant that apparently is already selling like hot-cakes. The pastry (which is exactly what it sounds like) regularly sells out at Mr. Holmes Bakehouse just north of the Tenderloin.

According to the always relevant Yahoo.com,  the tacro costs $12 and can be found at Vive La Tarte, a San Francisco eatery which has been experimenting with “unique croissant flavors” like blood orange and lemon meringue.

I’ve said this before, and I’ll say it again. Every day we stray further from the truth.

Hat tip: @BetoGuero

America’s Obsession with Avocados from Mexico Reaches New Heights in Super Bowl Ad

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There are no chips in Utopia

Avocados from Mexico is back on the Super Bowl advertising game with #GuacWorld, its latest TV commercial that is scheduled to make its official debut Sunday, Feb. 4, 2018 during the Big Game in Minneapolis.

The spot imagines a domed paradise called GuacWorld, where everything is perfect, with serene music, free massages, wellness gurus  —and all the guacamole you can eat. But there’s one problem: The chips are outside… OUTSIDE! so everyone freaks out and mayhem ensues.

Luckily, a breakthrough revelation happens: Avocados and guacamole can be used in  hamburgers, salads, sliders and, of course, toast…

The spot is not nearly as adorable as that of 2015 (remember the polar bear clad in mariachi gear voting for Mexico?) but it does a good job highlighting the ridiculousness of what the human race has become –in light of the avocado craze. WATCH.

Now You Can Get High on Tamales, Because California

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Marijuana-infused tamales, anyone?
Marijuana-infused tamales, anyone?

Have you ever had a delicious meat-filled, spicy tamal but thought: ‘Heck, this is is missing something?’

Worry no more: Señorita Sensi, a San Diego-based maker of Mexican edibles, has you covered.

As founder Yvanne Castañeda, a legitimate marijuana medical patient, told the local press:

“I wanted to focus on my culture […] so, I came up with medicated elotes, tamales, quesadillas, agua de limón, sopas, menudo, albóndigas. [Our Mexican food] is as authentic as it gets in the nation.”

And to think I have been avoiding California for decades…

Come on, you know you want to go follow them on Instagram.senoritasensis
Via: Merryjane.com

Florida Pharmacy Sells ‘Hispanic Drugs,’ Because Florida

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Drogas hispánicas
Image via @LourdesBFdz on Twitter

This image, which has been doing the rounds on the Internet, couldn’t find a better home than this blog, which has dutifully documented the birth of Hispanic cheese; the deliciously weird tortilla-flavored chocolates; the Mexican Coca-Cola and even a Hispanic lettuce to go with your Hispanic tuna and your Hispanic mayonnaise.

I have several questions about this display, including: Where is the uña de gato?; shouldn’t the sign read “Hispanic drugs” as in several (not one) drugs… Shouldn’t it be “Drogas hispanas” and not “hispánicas”… Oh… and can the creator of this display come forward? I’d like to thank him/her personally.

Thank you for your cooperation.

Taco Bell’s Thanksgiving Menu is so Ludicrous, it’s Actually Funny

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These ‘things’ you see here are Turkeritos: Yep, turkey ‘tacos’

Taco Bell’s Friendsgiving menu is so ridiculous, it’s actually funny. Among my faves: The turkeritos; the pumpkin spice caramel apple empanadas; the chocolate churros with chile ancho and –of course– the butternut squash chalupa bites.

Fortunately for ALL of us, Taco Bell’s annual Friendsgiving meal was only available last week and it was only for VIP’s at the company’s headquarters.

Phew!

New England Patriots Cheerleaders Go to Mexico; Explore Aztec Ruins in Tiny Shorts, Mingle with the Locals

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It’s pretty safe to say that this blogger couldn’t care less about the NFL and/or what the Patriots, the Raiders or the Whatevers are up to. However, when the action of the so-called American football makes its way south of the border, things get a bit more interesting.

Take the following promo posted this weekend by the New England Patriots as they gear to face the Oakland Raiders this Sunday in Mexico City.

WATCH as a couple of cute porristas tour Teotihuacán and move about the ancient Aztec ruins wearing tiny shorts, as an inexplicable polka music plays in the background.

This London Establishment Sells Bad Mexican Food –and Awful Spanish Grammar

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This doesn’t make sense, you know?

The owners of this fine establishment in London would be well advised to take a quick Spanish-language course or –at the very least– brush up on their masculine and feminine nouns.

But I guess they’re busy concocting “food” that they hope will pass as “Mexican” without anybody noticing. Alas, my European, non-Hispanic, non-Mexican correspondent noticed…

At this point, I’m not sure if I’m cringing over their grammar or their “food.”

Hat tip: London Taco Correspondent

You Guys! It’s National Menudo Month in America

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HAPPY MONTH… YOU!

Marketers are one restless bunch.

Not content with giving us National  Taco *and* Vodka Day, National Guacamole Day, Cinco de Mayo and all those wonderful faux culinary celebrations, a California brand of canned “Mexican food” informs me we’re in the midst of National Menudo Month.

Per Juanita’s Food:

Turns out there is so much to celebrate, that the brand in question is launching a national competition to find the BEST MENUDO RECIPE — and to crown the King/Queen of Menudo in two states!

According to the rules of this solemn competition, participants are being asked to bring their homemade menudo to one of the 6 regional menudo tasting events in Texas and California.

The homemade menudo winner in each city will get a $1,000 prize, which should be enough to buy the new iPhone X (without a protective case, that is) –or dozens of Juanita’s Food spicy canned menudo on Amazon.com.

So, now you know.

Enjoy National Menudo Month while I go hang myself.

Mexican Independence: Too Many Fiestas, Too Little Time

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I don’t know about you, but I do take national holidays very seriously, especially when it comes to drinking and eating like there’s no tomorrow.

So, in celebration of my relatively recent double-citizenship bonanza and the upcoming anniversary of Mexico’s Independence, this blogger will be pulling all her U.S.-based resources to list the very best stuff you can buy/do on THIS SIDE of the border so you feel as if you were on the OTHER side of the border.

Now… I’ll be posting some actual goodies later this week (I’m exhausted, you know?), but for now, I’d like to kick off this year’s festivities with the colorful invite (above) I just received from the Mexican Consulate in New York, which makes it clear our Ángel de la Independencia is as tall as the Empire State Building *and* the Freedom Tower themselves.

So there you go, suckers, ¡Viva México, cabrones!

And now… ‘Chiles en Nogada’ in a Box: Because Nothing Is Sacred Anymore

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What the hell is this?

Move over, tamales en bolsita…

Mexican “food” corporation Dysal S.A. de C.V. — which caters to clients including Walmart and Costco, of course — has come up with this abomination: Ready-to-microwave chiles en nogada… in a box, which I’m sure will be soon available on Amazon.com and the like.

Now if you’ll excuse me, I’ll go hang myself.