Having Run out of Ideas, Univision Steals Ice Bucket Challenge Idea to Support its Own Cause: TeletonUSA

Screenshot by Laura Martínez

Screenshot by Laura Martínez

Unless you’ve been living under a rock, you must have noticed that everybody and their abuela have -for some reason- taken an unusual interest in fighting ALS by challenging one another to take the Ice Bucket Challenge, dumping a bucket of ice water on their heads.

Ok, so fine. Everybody wants their 30 seconds of fame while pretending to care about a noble cause. Nothing wrong with that, I guess, but the Ice Bucket craziness has gotten so out of control, that Univision has jumped on it; not to donate to ALS, but to its own cause: the Televisa/Univision sanctioned TeletonUSA, an annual 24-plus-hour TV and radio broadcast to raise money for children’s rehabilitation centers.

Per an Aug. 21, 2014 tweet by Univision Sports anchor Félix Fernández, a donation of US$200 was deposited to the account of the Alcancía Digital (aka as the official account of TeletonUSA) upon taking the now famed Ice Bucket Challenge live, on camera and narrated by none other than Univision’s own Perro Bermúdez. [Watch the video here]

Here’s the original tweet by Univision Sports commentator Felix Fernández touting the deposit upon taking the Challenge, making it very clear that the funds were not deposited to ALS but to TeletonUSA.

I guess at this point everyone is entitled to dump cold water on their head and support whatever the hell they feel like supporting. I, for one, will take a freezing shower right now, just to clear my head from so much Internet silliness.

This entry was posted in Marketing & Advertising, Soccer, Stupid propositions, Televisa, Univision and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s