On the heels of El Chapo’s auto repair shop comes El Chapo’s original T-shirt, now on sale for only $3,000 pesitos (or maybe they meant dollars?)
Source: El Internet
Category: Marketing & Advertising
‘Better Caul Saul’ to Feature Mariachi Band Singing About Lawyers, Cojones and Avocados
Are you a fan of Better Caul Saul?
If so, you’d better get ready for Yo soy Saul, a catchy mariachi tune AMC has chosen to tease the upcoming Season 2 of the Breaking Bad spin-off.
Why a mariachi? Well, per Viewpoint Creative:
AMC was looking for a conceptual way to tease the second season of their critically acclaimed show, Better Call Saul. […] The spot needed to reflect the ‘crossroads’ theme, get returning fans excited, and create intrigue for those who hadn’t yet tuned in.
And, what better than a mariachi band singing about cojones, lawyers and avocados to do just that?
WATCH (below) and let me know what you think and/or if you need help understanding the lyrics.
Hat tip: @CableKent
‘The New York Times’ Launches Spanish-language Edition; Sadly not Called ‘El New York Times’
Monday, February 8, 2016 was a good day for Spanish-language media.
The New York Times officially announced what had been the worst kept secret in town: The launch of a Spanish-language Website to “offer the best of our journalism for a Spanish-speaking audience.”
In a note to readers, editor Lydia Polgreen introduced the Spanish-language site, adding it will not only include translated material from the New York Times, but original stories by a growing team of editors and reporters, mostly based in Mexico. Polgreen also tweeted the following photo of a very-happy-looking team in what looks like a tiny office:
A-team @nytimesES: @alberarce @WikiRamos @albinsonl @veronicalderon @pauladuranr @elopez_nyc @apchavira pic.twitter.com/ThNEPlJKvU
— Lydia Polgreen (@lpolgreen) febrero 8, 2016
This blogger promptly favorited the site, followed everyone involved and even signed up to receive The New York Times en Español newsletter, mostly because it features a section called Reposado, which I believe has something to do with tequila, so ¡Yay!
So… ¡Salud! y ¡Que viva el Niuyortáims en español!
Super Bowl 50 Pays Tribute to Emiliano Zapata
Bud Light to Air First Spanish-language Super Bowl Ad
… But before non-Hispanic people go crazy and start sending us all back to Mexico and such, please note that the 30-second spot (below) will NOT air on CBS, but on ESPN Deportes, which will broadcast the game in Spanish for the first time ever.
The spot features actor Michael Peña encouraging a party of Bud Light-drinking sports fans to have fun and and do away with stereotypes (i.e. Mexicans in mariachi gear playing the guitar,) which is kind of OK, but hey, I loooove men in mariachi gear playing the guitar!
Anyhow, this blogger is trying to stay away from this thing (Super Bowl *and* Budweiser) as much as possible, so here ya go!
Lenovo Wants you to Use your Lenovo Laptop to Prepare ‘Taco-Inflated’ Footballs
Chinese computer manufacturer Lenovo is only the latest company to jump on the “make-believe taco” bandwagon. And what better way to do this than through a tutorial on how to make “taco-inflated footballs?” (whatever those might be.)
Watch Lenovo’s tutorial in the tweet below to learn how to use a Lenovo tablet to grate cheese and ultimately bake a trio of football-looking pastry things that — for some reason — the Chinese company thinks are tacos.
Taco-Inflated Footballs. Regulation taco levels, guaranteed! #Goodweirdhttps://t.co/RWfGAeSkrR
— Lenovo United States (@lenovoUS) febrero 3, 2016
¡Ay, Dios mío!
Even Aliens Know Mexican Avocados are out of this World
Avocados From Mexico is back on the Super Bowl advertising game with #AvosInSpace, its latest TV commercial that is scheduled to make its official debut on Sunday, during the Big Game in San Francisco.
While the spot is not as adorable as that of last year (remember the polar bear clad in mariachi gear voting for Mexico?) it does a good job highlighting the ridiculousness of what the human race has become.
In the spot we see a bunch of aliens in a spaceship learning about human culture and our most unique Earthly possessions, which include emojis, torture devices (aka airplanes) chia pets and — oh dear — the infamous dress — or as the aliens refer to it, “the white and gold dress that caused a civil war.”
During a brief tour, the guide tells aliens about the most amazing thing of all: The avocados from Mexico, which are always in season, so you can enjoy them all year long.
Via: Avocados From Mexico
According to Some ‘Bovine Writer,’ there are 14 Species of Latinas in the U.S. [Can you Guess Where I Belong?]
Some “writer” in the United States has written Chicaspotting: A Field Guide to Latinas of the United States, a $17.99 “book” that promises to help gringos “find and identify the right Latina to date, love or marry.”
I’m going to spare you the details of this thing, but let’s say in a nutshell that — according to this aptly-named Bovino fellow — there are 14 SPECIES of us (i.e. Latinas of the United States). Fourteen, people, fourteen. Among them:
- SYMMETRICAL FORCE (Colombian American): Butt size varies, but breast implants are practically a rite of passage and she likes ‘em BIG.
- TRIFECTA (Venezuelan American): Routinely causes an erection lasting more than 4 hours, but neediness, jealousy, and controlling behavior – a real “trifecta” of drama – occasionally spoil the mood.
- TACO BELLE (Mexican American): Warm and cuddly as a teddy bear but (somewhat) shy around strangers, especially gringos.
- TRANSFORMER (Cuban American): If her breasts are large enough to match her hips and butt, she can be a Latin Jessica Rabbit, but too much Cuban food or too many kids and she’ll transform into Rosie O’Donnell right before your eyes.
Mr. Bovino fails to identify this blogger, but I can assure him after I review this thing on Amazon, he’d like to call my species THE MEXICAN AMAZON RATINGS KILLER.
[SIGH]
Hat tip: The Flama
Swiss Entrepreneurs Create ‘Magical Machine’ to Make $1 Tortillas
And just when I thought technology couldn’t get any more ridiculous awesome, a group of sombrero-wearing geniuses hailing from Switzerland have invented Flatev, a machine that promises to deliver “fresh, authentic tortillas in seconds.” In seconds, people, SECONDS!
And what’s the magic behind this thing? Pods, people, pods!
Per the startup’s Website, Flatev uses pods to produce ready-to-eat tortillas. One pod per tortilla.
Think of it like a coffee machine that makes flatbread. Instead of ground coffee, our pods are filled with fresh dough with natural and healthy ingredients.
The best part? Each pod produces one tortilla and each pod will cost you “only” $0.90. (That is after plunking down about $300 for the actual “magical tortilla machine.”)
WATCH the video [below] to learn how to get Rosa out of the kitchen and replace her with a Flatev thing instead.
#NotTheOnion
Advertising Agency Declares War on ‘The Hispanic Silo;’ Hires Two Hispanics Instead
A few days ago, New York-based advertising shop Anomaly made some Internet headlines by declaring war on “The Last Silo of the marketing communications landscape: The Hispanic Silo.”
Per Anomaly’s own manifesto:
Silos by their nature are bad. They stifle potential. They stand there all tall and rigid. They breed homogeneity […] As we look to the future we cannot help but be inspired by the changed dynamics of America today. We are a more pluralistic, more progressive, more cultured nation.
And all of this, my friends, was just a very elegant way of announcing the hiring of its first Hispanic creative talent, namely Dieste’s Giovanni Villamar (See photo of the silo above) and D’Expósito’s Mauricio Galvan) who — at least for the moment — look kind of an anomaly in mostly white, non-Hispanic-but-total-market advertising and marketing landscape.
Anyhow, this blogger wishes these two Hispanic non-silos at Anomaly all the best in their non-Hispanic, total market endeavors.*
*Oh, and make sure to have your non-Hispanic, non-Silo colleagues at Anomaly follow this blogger religiously. I promise tons of piñatas, sombreros and tacos.
Pizza Hut’s ‘Ultimate Mexican Pizza’ Is a ‘Flavour Fiesta’ that Looks Disgusting
Remember McDonald’s German mariachi?
Well, hold on to your sombreros, because now it’s Pizza Hut’s turn to give us yet another revolting concoction that it dares calling “Mexican.”
Pizza Hut’s New Zealand is introducing the “Ultimate Mexican Pizza,” a “flavourful” combination of nachos, quesadillas, jalapeños and stuffed cheese crust, because Why-The-Hell-Not?
In a nutshell: ¡Guácala!
Mucus Loves Taco Tuesday; Vows to Wear Sombrero to Go out
I am not really a fan of mucus or mucus-related marketing, but this disgusting creature has earned a spot on this venerable blog, mostly because of his apparent love of tacos.
Watch mucus as he gets ready for Taco Tuesday only to be put down by some white guy armed with 12-hour Mucinex.
It ain’t happening, moco, so you’d better keep your sombrero for some other time. Cinco de mayo, perhaps?
WATCH:
h/t: @pattyrodriguez
When it Comes to Italian Wine, there are Things I Just Won’t Try
I mean… Excuse-me? ¿Cómo dijo?
Nothing Like a ‘Chapo’ Coffee to Start your Day in Mexico
Awwww, Mexicans: How can anybody not like us?
Mexicans are Loving this Campbell’s Star Wars Soup Commercial. Can you Guess Why?
Speaking of Mexican Star Wars, there is a new Campbell’s Soup ad making the rounds on the Internet, particularly among Mexicans like myself who grew up convinced that Star Wars‘ adorable R2D2 droid was actually called Arturito.
I am not a fan of canned soup, but I think the ad is quite clever. Now: Do you think it was meant to throw in a “universal insight” in hopes of capturing U.S. Hispanics or was it a pure fluke?
Watch and decide for yourself*
- Oh, and try to avoid some of the comments on the YouTube page. Some of them are quite pathetic.
Hat tip: Marco López
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