Old El Paso Launches ‘Tortilla Pockets’ for People who Know Nothing about Tortillas –or Tacos

Remember Old El Paso?

Well, the General Mills’ owned brand is back in the news, now with the launch of “Tortilla Pockets Kits,” because apparently their target consumers are too dumb to eat a regular taco made with real tortillas.

Tortilla Pockets, say their creators, “are sealed at the bottom to offer a mess-free solution at mealtimes and are ideal for a quick bite on the go.” And, no, this is not a joke. They’re already on sale in England and Australia.

Oh and “food” writers and editors seem to totally dig them!

“Eating tacos is a precarious business. After years of practise, few of us have perfected the fine art of filling a taco and getting it into our mouths without losing half of it to the floor,” writes Erina Starkey, a restaurant and news editor in Australia, which -granted- is not really known for its Mexican gastronomy. “The nifty pocket design provides a perfect cup for filling up with mince, cheese and salad so you never have to worry about dry-cleaning those salsa stains again.”

¡Ay, Erina!

Via: Delicious.com.au / Hat tip: Lone Star Vegan

This entry was posted in Food, Guacala, Marketing & Advertising, Stupid propositions, Tacos and tagged , , , , , , . Bookmark the permalink.

1 Response to Old El Paso Launches ‘Tortilla Pockets’ for People who Know Nothing about Tortillas –or Tacos

  1. Jimbo says:

    I filled mine with Pátron Añejo and it worked fine, “hic!”

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